Show Notes: Survival Mode Episode 43

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step 11 continuation: Establishing Clear Deliverables in Contractual Agreements.

·        Introduction to the importance of establishing contractual agreements with clear deliverables.

·        Emphasis on the need for mutually exclusive and mutually beneficial relationships.

·        Example of setting clear deliverables for brand ambassadors with specific requirements for incentives.

·        Discussion on various examples and applications of clear deliverables in different industries.

·        Kevin highlights the importance of tailoring incentives to fit specific businesses and ambassadors.

·        Examples include referrals for auto repair shops and solar panel sales, emphasizing mutual benefits.

·        Exploration of creative marketing strategies beyond traditional approaches.

·        Suggestions include partnering with models for clothing stores and leveraging local influencers.

·        Emphasis on the need for due diligence in determining effective marketing incentives.