Show Notes: Survival Mode Episode 42

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step 11 of the roadmap: Locking in Supporters and Establishing an Extended Marketing Team.

·        Discussion on the significance of marketing and locking in supporters for business growth.

·        Humorous banter about incentives, with Bert and Kevin jokingly requesting steak and lobster.

·        Focus on marketing incentive structures and their role in attracting supporters and affiliates.

·        Explanation of potential supporters and affiliates as individuals or organizations that can bring attention and awareness to the business.

·        Kevin discusses the role of influencers and suggests collaborating with local influencers for promotional activities.

·        Bert highlights the importance of affiliating with organizations like the Chamber of Commerce for mutual support.

·        Discussion on the timing and presentation of marketing campaigns to ensure maximum impact.

·        Kevin emphasizes the importance of coordinating messaging among affiliates to maintain consistency and avoid confusion.

·        Michael stresses the significance of offering compelling incentives to attract supporters and create viral activity.

Show Notes: Survival Mode Episode 41

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step 11 of the roadmap: Locking in Supporters and Establishing an Extended Marketing Team.

·        Michael elaborates on establishing a marketing incentive structure to leverage influencers and supporters.

·        Example provided of incentivizing Brand Ambassadors to bring in customers to a restaurant.

·        Discussion on aligning incentives with the preferences and interests of supporters.

·        Importance of affordability and tracking mechanisms to ensure return on investment.

·        Recommendation to document agreements with supporters through contracts and utilize digital tools for monitoring.

Show Notes: Survival Mode Episode 40

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step 10 of the roadmap: Verifying Advertising and Marketing Campaigns.

·        Kevin explains the progression of advertising campaigns, starting from the Coming Soon phase to the Launch Party and now the official launch.

·        Emphasis on the importance of testing and verifying the effectiveness of advertising materials before launching.

·        Discussion on the significance of gathering feedback and emotional responses from potential customers.

·        Kevin elaborates on the importance of collecting and analyzing data from marketing campaigns.

·        Examples provided on using QR codes and landing pages to track engagement and gather customer information.

·        Emphasis on understanding industry benchmarks and interpreting data to refine marketing strategies.

·        Discussion on the emotional aspect of marketing and its impact on consumer behavior.

·        Kevin and Michael stress the importance of aligning marketing content with brand values and appealing to customers' emotions.

·        Further exploration of gathering data and assessing campaign effectiveness to optimize marketing efforts.

Show Notes: Survival Mode Episode 39

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step 10 of the roadmap: Verifying Education and Training.

·        Discussion on the importance of verifying education and training within the operational structure.

·        Emphasis on ensuring owners and personnel are adequately trained in all aspects of business operations.

·        Michael highlights the significance of being informed and compliant with regulations to avoid costly mistakes.

·        Kevin discusses the importance of proper labeling and documentation in food businesses.

·        Bert emphasizes the role of documentation in protecting the business from legal issues and complaints.

·        Reference to the Department of Health and Environment (DHE) and their regulatory authority.

·        Kevin emphasizes the importance of listening to employees for suggestions and improvements.

·        Discussion on the need for teamwork and collaboration in ensuring smooth business operations.

·        Bert highlights the importance of considering emergency procedures and preparedness.

·        Michael discusses the importance of emergency procedures in business settings.

·        Kevin shares a personal experience highlighting the importance of fire safety and preparedness.

Show Notes: Survival Mode Episode 38

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Discussion on the importance of being an operational expert and understanding SOPs.

·        Emphasis on the need for owners to leverage expertise and verify SOPs to ensure smooth business operations.

·        Michael explains the significance of SOPs in displaying business functionality.

·        Kevin stresses the importance of testing SOPs through practical scenarios.

·        Examples include testing drink recipes in a restaurant and ensuring proper cooking procedures.

·        Bert highlights the necessity of testing technical equipment and processes.

·        Discussion on soft openings in restaurants and the value of customer feedback.

·        Emphasis on the importance of handling complaints effectively to retain customers.

·        Michael shares personal experiences and insights on turning complaints into opportunities.

·        Kevin discusses the importance of role-playing and scenario-based training for staff.

·        Bert emphasizes the need for documenting customer feedback and testimonials as valuable data.

·        Kevin stresses the significance of data collection for adjusting and improving business operations.

Show Notes: Survival Mode Episode 37

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Bert and Michael discuss the importance of operational expertise for business owners.

·        Michael shares insights on understanding business processes and delegating tasks to experts.

·        Kevin highlights the role of data analysis in forecasting and problem-solving.

·        Kevin discusses the importance of predicting and forecasting problems in business.

·        Emphasis on leveraging data to anticipate trends and address issues proactively.

·        Michael emphasizes the value of documenting processes and learning from challenges.

Show Notes: Survival Mode Episode 36

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Discussion on the significance of executing the official launch party.

·        Emphasis on celebrating and embracing the moment with guests.

·        Kevin shares insights on overcoming introverted tendencies to ensure the success of the event.

·        Michael highlights the importance of making guests feel welcomed and comfortable.

·        Kevin discusses the importance of role-playing interactions with guests to ensure smooth networking.

·        Michael emphasizes the significance of engaging guests through various activities and conversations.

·        Invitation for listeners to visit the website for personalized support and guidance.

·        Discussion on collecting data and feedback from guests during the launch party.

·        Kevin suggests strategies such as collecting contact information and offering discounts to incentivize referrals.

·        Michael adds insights on implementing loyalty programs and special incentives to enhance customer loyalty.

Show Notes: Survival Mode Episode 35

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step 9 of the roadmap: Positioning the Launch Party.

·        Discussion on the importance of positioning and making official plans for the launch party.

·        Emphasis on the need for concrete planning and avoiding last-minute changes.

·        Kevin shares a cautionary tale about the consequences of making last-minute changes based on personal experience.

·        Michael elaborates on the significance of sticking to the plan and avoiding unnecessary changes.

·        Emphasis on the importance of vetting the plan and ensuring confidence in its execution.

·        Kevin underscores the importance of prioritizing adherence to the plan to avoid unforeseen complications.

·        Discussion on the importance of inviting influencers and supporters to the launch party.

·        Michael emphasizes the opportunity to cultivate relationships and garner support through the launch party.

·        Kevin highlights the significance of prioritizing influential guests and ensuring their attendance through personalized invitations.

·        Discussion on community engagement strategies for the launch party.

·        Kevin advises on prioritizing guests based on their influence and impact on the business.

·        Emphasis on setting limits on guest invitations to ensure a manageable event and avoid overexertion of resources.

Show Notes: Survival Mode Episode 34

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step 9 of the roadmap: Preparing for the launch party.

·        Emphasis on the need for budget-conscious planning and utilizing professional party planners within budget constraints.

·        Addressing potential challenges of going over budget and the importance of careful planning and organization.

·        Kevin emphasizes the significance of maintaining budget constraints and planning for contingencies.

·        Discussion on the organizational aspects of planning the launch party.

·        Kevin stresses the importance of aligning the party planning with the overall campaign strategy.

·        Michael highlights the need for assessing and testing the party plans to ensure feasibility and adherence to budget constraints.

·        Emphasis on the necessity of starting simple and gradually adding elements as confidence and resources allow.

·        Discussion on the synchronization of the launch party with the overall campaign strategy.

·        Importance of maintaining a cohesive vision across all campaign stages.

·        Kevin emphasizes the importance of strategic planning to ensure alignment and synchronization of campaign elements.

·        Michael underscores the significance of staying within budget and making informed decisions during the planning phase to avoid complications during the launch.

·        Emphasis on the importance of organization, especially in the absence of a dedicated team.

·        Kevin highlights the increased significance of organization when working alone or with limited resources.

·        Michael emphasizes the need for personal engagement and availability during the launch party.

Show Notes: Survival Mode Episode 33

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step 9: Creating the Party with a Purpose.

·        Kevin discusses the party as the second campaign in the lead-up to the business opening.

·        Importance of utilizing the momentum from previous campaigns to build excitement for the launch party.

·        Bert emphasizes the role of the launch party in cultivating support, relationships, and conveying the business vision.

·        Discussion on the significance of planning and preparation for the launch party.

·        Michael emphasizes the importance of food, entertainment, and creating a memorable experience for attendees.

·        Kevin highlights the strategic use of the launch party to attract attention and promote the business.