Show Notes: Survival Mode Episode 40

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step 10 of the roadmap: Verifying Advertising and Marketing Campaigns.

·        Kevin explains the progression of advertising campaigns, starting from the Coming Soon phase to the Launch Party and now the official launch.

·        Emphasis on the importance of testing and verifying the effectiveness of advertising materials before launching.

·        Discussion on the significance of gathering feedback and emotional responses from potential customers.

·        Kevin elaborates on the importance of collecting and analyzing data from marketing campaigns.

·        Examples provided on using QR codes and landing pages to track engagement and gather customer information.

·        Emphasis on understanding industry benchmarks and interpreting data to refine marketing strategies.

·        Discussion on the emotional aspect of marketing and its impact on consumer behavior.

·        Kevin and Michael stress the importance of aligning marketing content with brand values and appealing to customers' emotions.

·        Further exploration of gathering data and assessing campaign effectiveness to optimize marketing efforts.