Show Notes: Survival Mode Episode 42

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step 11 of the roadmap: Locking in Supporters and Establishing an Extended Marketing Team.

·        Discussion on the significance of marketing and locking in supporters for business growth.

·        Humorous banter about incentives, with Bert and Kevin jokingly requesting steak and lobster.

·        Focus on marketing incentive structures and their role in attracting supporters and affiliates.

·        Explanation of potential supporters and affiliates as individuals or organizations that can bring attention and awareness to the business.

·        Kevin discusses the role of influencers and suggests collaborating with local influencers for promotional activities.

·        Bert highlights the importance of affiliating with organizations like the Chamber of Commerce for mutual support.

·        Discussion on the timing and presentation of marketing campaigns to ensure maximum impact.

·        Kevin emphasizes the importance of coordinating messaging among affiliates to maintain consistency and avoid confusion.

·        Michael stresses the significance of offering compelling incentives to attract supporters and create viral activity.