Show Notes: Survival Mode Episode 41

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step 11 of the roadmap: Locking in Supporters and Establishing an Extended Marketing Team.

·        Michael elaborates on establishing a marketing incentive structure to leverage influencers and supporters.

·        Example provided of incentivizing Brand Ambassadors to bring in customers to a restaurant.

·        Discussion on aligning incentives with the preferences and interests of supporters.

·        Importance of affordability and tracking mechanisms to ensure return on investment.

·        Recommendation to document agreements with supporters through contracts and utilize digital tools for monitoring.