Show Notes: Survival Mode Episode 32

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step 8 of the roadmap: Launching the Coming Soon campaign.

·        Discussion on the excitement and significance of launching the campaign.

·        Importance of gathering data to inform market receptiveness and positioning.

·        Michael emphasizes the role of technology in measuring campaign effectiveness.

·        Kevin breaks down the importance of data analysis using a Facebook campaign example.

·        Emphasis on understanding the significance of various data points and adjusting strategies accordingly.

·        Michael and Kevin highlight the importance of data-driven decision-making in marketing campaigns.

·        Discussion on the importance of budgeting and timing in campaign execution.

·        Kevin emphasizes the need to carefully monitor spending and adjust campaign duration based on budget constraints.

·        Importance of maintaining momentum across multiple campaigns leading up to the business opening.

Show Notes: Survival Mode Episode 31

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step 8 of the roadmap: setting up the "Coming Soon" campaign.

·        Discussion on the importance of commissioning and positioning the campaign effectively.

·        Emphasis on the setup stage as a crucial phase for bringing everything together.

·        Importance of financial investment and securing necessary support for campaign execution.

·        Discussion on maintaining structure and adherence to the plan while allowing for flexibility in methodology.

·        Importance of testing, validation, and continuous research throughout the campaign preparation.

·        Michael emphasizes the need for emotional connection in marketing and validating campaign effectiveness.

·        Kevin stresses the significance of testing and adapting to ensure a successful campaign launch.

·        Discussion on the importance of test runs and feedback to ensure a successful campaign.

·        Emphasis on leveraging support and resources to fine-tune the campaign.

·        Importance of making a good impression and ensuring thorough testing before launch.

·        Kevin shares insights on the consequences of neglecting testing and validation in marketing campaigns.

Show Notes: Survival Mode Episode 30

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to the discussion on planning and preparation for a "Coming Soon" campaign.

·        Recap of previous episodes and introduction to the current topic.

·        Discussion on the importance of planning and preparing a "Coming Soon" campaign.

·        Emphasis on the research and development stage to identify feasibility, costs, labor, and technology requirements.

·        Kevin highlights the significance of firm timeframes and resource evaluation for effective campaign execution.

·        Exploration of the research and development phase, including vetting campaign ideas and verifying feasibility.

·        Michael emphasizes the importance of thorough preparation and vetting of plans to ensure effectiveness.

·        Discussion on collecting email addresses and engaging potential supporters during the campaign.

·        Kevin stresses the need for research on marketing platforms and seeking professional help if needed.

·        Kevin discusses the trial-and-error process of campaign initiation and the importance of data analysis.

·        Michael adds insights on vetting technology and platform resources for effective campaign implementation.

·        Discussion on the dynamic nature of marketing rules and the need for ongoing adaptation.

·        Emphasis on creating dynamic and engaging content to convey the company's vision and mission.

Show Notes: Survival Mode Episode 29

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to the topic of establishing a "Coming Soon" campaign.

·        Kevin shares insights on networking and its importance for business success.

·        Summary of an article titled "Mastering the Art of Networking: Unlocking Success Like a Boss."

·        Discussion on the significance of intentionality, presentation, generosity, and follow-up in networking.

·        Bert expresses enthusiasm for the article and encourages listeners to visit the website for more resources.

·        Discussion on the importance of planning, preparing, and positioning the "Coming Soon" campaign.

·        Michael emphasizes the need for thorough research and analysis to determine campaign objectives and resources.

·        Kevin highlights the importance of creating intrigue and enticement in the campaign.

·        Discussion on aligning the campaign with the projected launch date and targeting specific market segments.

·        Discussion on the ideal timing for launching the campaign, suggesting 90 to 120 days before the opening.

·        Kevin emphasizes the importance of building momentum and gaining market positioning through strategic timing.

Show Notes: Survival Mode Episode 28

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to the topic of marketing and campaign planning.

·        Explanation of marketing as storytelling and engagement.

·        Introduction to the components of an effective campaign: educational, entertaining, and engaging.

·        Discussion on the importance of preparing for a business launch with engaging campaigns.

·        Kevin highlights the significance of informing the audience about the upcoming business launch.

·        Examples of educational campaigns and their impact on consumer perception and decision-making.

·        Exploration of entertaining marketing strategies and their effectiveness in capturing consumer attention.

·        Anecdotal examples of memorable commercials and their influence on consumer behavior.

·        Discussion on the importance of connecting with consumers through familiar elements like music and entertainment.

·        Michael emphasizes the need for businesses to find creative and cost-effective ways to engage their audience.

·        Introduction to engaging campaigns using surveys and interactive content to collect customer data.

·        Discussion on the value of collecting email addresses and customer preferences for targeted marketing.

·        Kevin emphasizes the importance of research and data in running a successful business.

·        Michael highlights the role of data accuracy in improving business decision-making and customer engagement.

Show Notes: Survival Mode Episode 27

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step Number Seven: Creating Compelling Content for Target Markets.

·        Discussion on the importance of creating compelling content tailored to the target market.

·        Emphasis on the significance of organizing existing content to align with the target audience's preferences.

·        Michael highlights the need to customize content based on messaging and platform suitability.

·        Example of adapting content for different social media platforms and considering visual elements for effective communication.

·        Exploration of the concept of compelling marketing and its impact on consumer behavior.

·        Kevin defines compelling marketing as content that evokes a strong desire or compulsion to purchase a product or service.

·        Discussion on the role of imagery and emotional appeal in compelling marketing campaigns.

·        Anecdotal examples highlighting the importance of satisfying customer expectations to ensure repeat business.

·        Further discussion on compelling marketing and its reliance on emotional appeal and connectivity.

·        Michael emphasizes the role of creativity and connectivity in compelling marketing strategies.

·        Kevin stresses the importance of understanding consumer preferences and creating content that resonates with them emotionally.

Show Notes: Survival Mode Episode 26

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step Number Seven: Identifying Target Market and Marketing Strategies.

·        Discussion on the importance of identifying the target market and determining marketing strategies.

·        Kevin introduces the concept of leveraging research to reach the target market effectively.

·        Example scenario of marketing dress shoes targeting an older crowd via Facebook advertising.

·        Michael suggests targeting designer sneakers for a younger demographic and leveraging popular brands like Prada and Hugo Boss.

·        Emphasis on the significance of research in guiding marketing decisions and platform selection.

·        Discussion on leveraging marketing campaigns to initiate trends and reach local communities.

·        Kevin highlights the importance of learning marketing platforms and seeking professional guidance.

·        Michael emphasizes the value of investing in professional marketers to maximize return on investment.

·        Advice on initiating marketing campaigns and adapting strategies based on audience response.

·        Discussion on the learning curve and resources required for effective marketing campaigns.

·        Kevin stresses the significance of minimizing costs and maximizing results through strategic testing.

·        Michael shares personal experiences and emphasizes the value of professional assistance in marketing endeavors.

Show Notes: Survival Mode Episode 25

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Michael and Kevin define target market and ideal clients in the context of business.

·        Michael emphasizes the importance of realistically identifying the most accessible and serviceable client base.

·        Kevin elaborates on the significance of focusing on the middle class in financial services and gradually expanding clientele based on experience.

·        Discussion on tailoring business strategies to meet the needs of the identified target market.

·        Michael stresses the importance of letting facts and results determine the target market rather than personal preferences.

·        Kevin reinforces the idea that adherence to the target market yields desired results and financial success.

·        Closing remarks on the necessity of aligning business goals with market realities.

Show Notes: Survival Mode Episode 24

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Discussion on the importance of following steps in operational structure.

·        Bert raises concerns about entrepreneurs skipping essential steps due to stubbornness.

·        Michael emphasizes the pitfalls of neglecting operational structure, leading to inconsistency and misinterpretation.

·        Kevin discusses the consequences of skipping marketing research, highlighting the importance of understanding the target market.

·        Kevin elaborates on the significance of marketing research in understanding the target demographic and reaching them effectively.

·        Michael emphasizes the role of marketing research in shaping operational structure and ensuring consistency.

·        Bert underscores the impact of skipping phases on business success, citing common complaints from entrepreneurs lacking clients or customers.

·        Discussion on identifying skipped steps based on specific challenges faced by entrepreneurs.

Show Notes: Survival Mode Episode 23

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Recap of Step Number Six and the focus on operational structure.

·        Introduction to the five phases of organizational and operational structure.

·        Discussion of the five phases of organizational structure.

·        Phase 1: Writing the vision.

·        Phase 2: Research and development, compliance, and supporting infrastructure.

·        Phase 3: Business planning, incorporating the vision, and business model development.

·        Phase 4: Establishing accounts and registrations for legal compliance and business credibility.

·        Emphasis on the importance of each phase in building a solid foundation for the business.

·        Transition to discussing the phases of operational structure.

·        Phase 1: Operational structure development, determining how the business will operate.

·        Phase 2: Market research and analysis to understand the target audience and how to serve them.

·        Phase 3: Launching marketing campaigns, including a "Coming Soon" campaign to generate anticipation.

·        Phase 4: Hosting a launch party to celebrate and engage with the community.

·        Phase 5: Officially launching the business and conducting operations.

·        Emphasis on the significance of each phase in preparing for business success and reducing stress.