Show Notes: Survival Mode Episode 26

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step Number Seven: Identifying Target Market and Marketing Strategies.

·        Discussion on the importance of identifying the target market and determining marketing strategies.

·        Kevin introduces the concept of leveraging research to reach the target market effectively.

·        Example scenario of marketing dress shoes targeting an older crowd via Facebook advertising.

·        Michael suggests targeting designer sneakers for a younger demographic and leveraging popular brands like Prada and Hugo Boss.

·        Emphasis on the significance of research in guiding marketing decisions and platform selection.

·        Discussion on leveraging marketing campaigns to initiate trends and reach local communities.

·        Kevin highlights the importance of learning marketing platforms and seeking professional guidance.

·        Michael emphasizes the value of investing in professional marketers to maximize return on investment.

·        Advice on initiating marketing campaigns and adapting strategies based on audience response.

·        Discussion on the learning curve and resources required for effective marketing campaigns.

·        Kevin stresses the significance of minimizing costs and maximizing results through strategic testing.

·        Michael shares personal experiences and emphasizes the value of professional assistance in marketing endeavors.