Show Notes: Survival Mode Episode 32

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step 8 of the roadmap: Launching the Coming Soon campaign.

·        Discussion on the excitement and significance of launching the campaign.

·        Importance of gathering data to inform market receptiveness and positioning.

·        Michael emphasizes the role of technology in measuring campaign effectiveness.

·        Kevin breaks down the importance of data analysis using a Facebook campaign example.

·        Emphasis on understanding the significance of various data points and adjusting strategies accordingly.

·        Michael and Kevin highlight the importance of data-driven decision-making in marketing campaigns.

·        Discussion on the importance of budgeting and timing in campaign execution.

·        Kevin emphasizes the need to carefully monitor spending and adjust campaign duration based on budget constraints.

·        Importance of maintaining momentum across multiple campaigns leading up to the business opening.