Show Notes: Survival Mode Episode 28

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to the topic of marketing and campaign planning.

·        Explanation of marketing as storytelling and engagement.

·        Introduction to the components of an effective campaign: educational, entertaining, and engaging.

·        Discussion on the importance of preparing for a business launch with engaging campaigns.

·        Kevin highlights the significance of informing the audience about the upcoming business launch.

·        Examples of educational campaigns and their impact on consumer perception and decision-making.

·        Exploration of entertaining marketing strategies and their effectiveness in capturing consumer attention.

·        Anecdotal examples of memorable commercials and their influence on consumer behavior.

·        Discussion on the importance of connecting with consumers through familiar elements like music and entertainment.

·        Michael emphasizes the need for businesses to find creative and cost-effective ways to engage their audience.

·        Introduction to engaging campaigns using surveys and interactive content to collect customer data.

·        Discussion on the value of collecting email addresses and customer preferences for targeted marketing.

·        Kevin emphasizes the importance of research and data in running a successful business.

·        Michael highlights the role of data accuracy in improving business decision-making and customer engagement.