Show Notes: Survival Mode Episode 31

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step 8 of the roadmap: setting up the "Coming Soon" campaign.

·        Discussion on the importance of commissioning and positioning the campaign effectively.

·        Emphasis on the setup stage as a crucial phase for bringing everything together.

·        Importance of financial investment and securing necessary support for campaign execution.

·        Discussion on maintaining structure and adherence to the plan while allowing for flexibility in methodology.

·        Importance of testing, validation, and continuous research throughout the campaign preparation.

·        Michael emphasizes the need for emotional connection in marketing and validating campaign effectiveness.

·        Kevin stresses the significance of testing and adapting to ensure a successful campaign launch.

·        Discussion on the importance of test runs and feedback to ensure a successful campaign.

·        Emphasis on leveraging support and resources to fine-tune the campaign.

·        Importance of making a good impression and ensuring thorough testing before launch.

·        Kevin shares insights on the consequences of neglecting testing and validation in marketing campaigns.