Show Notes: Survival Mode Episode 30

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to the discussion on planning and preparation for a "Coming Soon" campaign.

·        Recap of previous episodes and introduction to the current topic.

·        Discussion on the importance of planning and preparing a "Coming Soon" campaign.

·        Emphasis on the research and development stage to identify feasibility, costs, labor, and technology requirements.

·        Kevin highlights the significance of firm timeframes and resource evaluation for effective campaign execution.

·        Exploration of the research and development phase, including vetting campaign ideas and verifying feasibility.

·        Michael emphasizes the importance of thorough preparation and vetting of plans to ensure effectiveness.

·        Discussion on collecting email addresses and engaging potential supporters during the campaign.

·        Kevin stresses the need for research on marketing platforms and seeking professional help if needed.

·        Kevin discusses the trial-and-error process of campaign initiation and the importance of data analysis.

·        Michael adds insights on vetting technology and platform resources for effective campaign implementation.

·        Discussion on the dynamic nature of marketing rules and the need for ongoing adaptation.

·        Emphasis on creating dynamic and engaging content to convey the company's vision and mission.