Show Notes: Survival Mode Episode 25

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Michael and Kevin define target market and ideal clients in the context of business.

·        Michael emphasizes the importance of realistically identifying the most accessible and serviceable client base.

·        Kevin elaborates on the significance of focusing on the middle class in financial services and gradually expanding clientele based on experience.

·        Discussion on tailoring business strategies to meet the needs of the identified target market.

·        Michael stresses the importance of letting facts and results determine the target market rather than personal preferences.

·        Kevin reinforces the idea that adherence to the target market yields desired results and financial success.

·        Closing remarks on the necessity of aligning business goals with market realities.