Show Notes: Survival Mode Episode 44

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing actionable strategies for business success.

·        Introduction to Step 11 continuation: Activating and Evaluating Your Extended Marketing Team.

·        Importance of managing, measuring, and monitoring the efforts of marketing agents.

·        Kevin discusses methods for measuring affiliate effectiveness, emphasizing individualized approaches and probation periods.

·        Michael suggests establishing quotas and documenting performance for evaluation.

·        Discussion on the importance of budgeting for incentives and optimizing the incentive structure.

·        Emphasis on leveraging viral activity within budget constraints to generate momentum and revenue.

·        Advice to seek assistance in creating incentive structures and evaluating compatibility with the company's vision.

·        Debate on the selection process for affiliates, balancing investment with potential returns.

·        Importance of strategic decision-making in allocating resources and managing contracts.