S17 E8: Smells Like Money Podcast: Generative Engineering: How and Why Our Approach to Infrastructure Should Change for Best Possible Outcomes with Adam TankIn this episode of the Smells Like Money Podcast, host Suzan Chin-Taylor sits down with Adam Tank to discuss generative engineering and how it challenges the conservative status quo of the water and wastewater industry. They explore how shifting from manual, risk averse planning to software driven design allows for better decision making, long term cost savings, and future proofed infrastructure.Adam explains how Transcend Software serves asset owners, engineering firms, and OEMs by rapidly assessing dozens of design variables to find the most viable and innovative solutions. By using engineering grade logic to crunch thousands of possibilities, utilities can make better decisions that benefit taxpayers in the long term.Key Discussion Points- Risk vs. Innovation: While the industry often focuses on cost savings, every action is truly predicated on risk management.- Limitations of the Status Quo: Current projects typically assess only one or two design options due to time constraints, often leading to assets that don't fit reality ten years later.- Generative Engineering Power: Software allows for the rapid assessment of multiple technologies, site footprints, and population growth variables in the earliest planning phases.- A "Safe to Fail" Environment: Generative software provides a way to test innovative, internationally proven technologies without putting an operator's career or a specific project at risk.- Bridging the Operational Gap: Bringing operators into the design room at "Day Zero" ensures facilities are actually maintainable and built with long term operation in mind.How Transcend Software Serves the Industry- For Asset Owners & Utilities: Used for capital planning to narrow down a vast realm of options into a viable shortlist.- For Engineering Consultants: Assists in preliminary design and provides high fidelity data early in the process.- For Equipment Suppliers (OEMs): Allows them to put equipment natively in the software to generate proposals automatically.Connect with Adam TankWebsite: transcendinfra.com LinkedIn: https://www.linkedin.com/in/adamtank Email: [email protected] I hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: [email protected] Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#GenerativeEngineering #WaterInfrastructure #WastewaterInnovation #RiskManagement #CapitalPlanning #DigitalTransformation #TranscendSoftware #FutureProofing #EngineeringDesign #SustainableWater