Welcome to Season 17 of the Troubleshooting Innovation podcast. Spiros Assimacopoulos, president and CEO of The Good Bread Co., shares his journey through automation, expansions and more ... all to share the time-honored tradition of artisan bread. Sponsored by WP Bakery Group USA.

In our fourth episode, we are discovering operational pain points post-acquisition and the challenges that come with rebranding, expanding and adopting a new corporate identity.