Inside Vertical Short Dramas

S1E1 — From MrBeast to Vertical Dramas: Scott Brown on Building a New Format


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📘 New release: Short Drama Writing 101: From Industry Logic to Social Psychology — a 36-page practical guide on short dramas. Covers audience psychology, social trends, scriptwriting methods, paywalls, and ad-driven business models.

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In our very first episode, host Maggie Han interviews Scott Brown — Emmy-nominated director, producer, and creative executive behind some of the internet’s most iconic content.

Scott has helped build online powerhouses, including:

  • Dwayne “The Rock” Johnson’s YouTube channel
  • MrBeast’s main channel
  • Comedy projects with Kevin Hart
  • Over 750 episodes of Larry King Now on Hulu

Now, he’s betting on vertical series as the next frontier in storytelling — a format he believes could rival traditional television in both scale and narrative sophistication.

In this episode, we explore:

  • Why vertical series are more than just “short dramas”
  • What Western creators can learn from China’s short drama boom
  • How to balance data-driven production with creative originality
  • The role AI could play in shaping the future of vertical storytelling

This is a must-listen for creators, producers, and platform leaders navigating the rise of shortform vertical content.

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Inside Vertical Short DramasBy Short Drama Alliance with Maggie Han