Your Marketing Mates

S1E1 - Generalist vs Specialist - Our Marketing Journeys


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In our first episode we take a trip down memory lane and discuss how we've ended up in our current roles - what we studied, where our specialist marketing skills have developed and how our current roles in leadership have continued to develop our T-shaped marketing skills.

We also touch on why we've both gone down the generalist marketing route, as opposed to becoming specialists.

What's a T-shaped marketing skill set?

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Your Marketing MatesBy Isabelle Debnam & Liz Ballantyne