Your Marketing Mates

Hey marketing mates! This week we're getting into job security and the truth about which skills actually protect it.

The playbook that used to guarantee career stability, showing up, being reliable, doing solid work, isn't landing the same way anymore. It's not that people are doing anything wrong, it's that the goalposts have moved, and a lot of us are still playing by the old rules.

Here's the number that made us sit up and take a deep breath: the World Economic Forum's latest Future of Jobs Report predicts 39 per cent of core skills will be outdated by 2030. That's not a distant future problem, that's 4 years from now!

So we're digging into the 3 skills that are quietly becoming the real markers of job security. These skills don't show up on a typical resume, but they make you genuinely hard to replace.

Whether your industry feels shaky right now or you're just future-proofing, this episode gives you something practical to walk away with.

Let's connect on socials! And if this episode gives you something to think about, a review would mean the world, as it helps more marketing mates find the show.

Belle & Liz. x

Resources:

• Mamamia Article
• WEF Report

Hey marketing mates! In this episode, we're talking about productivity and the small rituals that help us actually get things done.

From the morning coffee (or decaf!) that gets us into work mode, to the systems and habits that keep the day on track, we're unpacking our simple productivity hacks that make a big difference.

We cover practical strategies like writing your to-do list the day before, focusing on just two or three key priorities each week, and batching similar tasks so you can stay in the right headspace. We also dive into protecting your focus time and share tools and techniques that help avoid distraction and overwhelm.

If your calendar is already filling up and you're looking for a reset on how to work smarter, this episode is packed with reminders, ideas, and a few productivity experiments you might want to try.

So grab your coffee, block out some focus time, and let's talk productivity.

If we're not already friends on socials, let's connect!

• Belle LinkedIn

• Liz LinkedIn

• YMM Instagram

• YMM LinkedIn

Loving the pod? Don't forget to leave us a review.

Hey marketing mates! This episode feels like a warm hug in podcast form. Today we're diving into little treats and nostalgia culture… because let's be honest, the world feels like a lot right now.

People are actively craving comfort. Online chatter around nostalgia grew by 18% in 2025. That's over 43 million conversations (Brandwatch, 2025)! And while big indulgences might be off the table, "little treat" moments are booming, with more than 40,000 mentions every month.

Over 20% of marketers are now looking at how those small, feel-good moments can show up in their strategies. So grab your coffee (or your little treat of choice) and tune in. We're unpacking why comfort is converting and why looking back might just be the way forward.

If we're not already friends on socials, let's connect!

• Belle LinkedIn
• Liz LinkedIn
• YMM Instagram
• YMM LinkedIn

Loving the pod? Don't forget to leave us a review.

Happy New Year, marketing mates! It's been a hot minute since we've been on the pod, but we are (finally) back and ready to share our word of the year and what's been happening.

Staying true to tradition, we haven't shared our WOTY ahead of time, so grab a coffee and join us for a chat. Plot twist: Belle's word changed mid-episode… tune in to find out more.

If we're not already friends on socials, let's connect!

• Belle - linkedin.com/isabelledebnam
• Liz - linkedin.com/lizzyballantyne
• YMM Instagram - @yourmarketingmates
• YMM LinkedIn - linkedin.com/your-marketing-mates

P.S. Here's the link to the DreamyMoons journal Belle mentioned in the ep: https://dreamymoons.com.au/products/2026-year-of-growth-book

Hey there marketing mates! We're back with a long-overdue Resource Roundup, so we're making up for lost time with a jam-packed episode full of our latest faves. We're talking everything from chunky brand strategy books to quick-hit productivity hacks, creative inspo, AI deep dives, and even in-person networking walks (yes, actual fresh air!).

As always, we didn't swap notes beforehand, so you're getting our unfiltered, totally random mix of what's been sparking ideas and fuelling our work lately.

Belle's Picks:

1. Designing Brand Identity – Alina Wheeler & Rob Meyerson's 6th edition, a hefty yet visual guide for brand strategists and designers.
2. Colossal eNewsletter – Daily art and visual culture updates featuring inspiring artists, creative trends, and unexpected stories.
3. Biz Podcast – Mamamia's bite-sized career podcast offering practical advice from seasoned professionals.
4. Stuff That MattRs eNewsletter – Matt Rutherford's short, skimmable career-focused email, complete with journal prompts and curated links.

Liz's Picks:

1. 1% Better eNewsletter – Colby's weekly Monday email with small, actionable ways to improve your life and work.
2. AI Explored Podcast – Social Media Examiner's deep-dive AI series for marketers, creators, and business owners.
3. Mentor Walks – In-person walking meetups with inspiring female leaders across Australia, NZ, and beyond.
4. Instagram Edits App – Instagram's free video editing app, similar to CapCut, for quick, trend-driven Reels creation.

Don't forget you can connect with us on socials:

LinkedIn - www.linkedin.com/company/your-marketing-mates/

Instagram - @yourmarketingmates

If you're enjoying the pod, you can also leave us a review or rate us on Spotify.

Belle & Liz. x

In this episode, we're unpacking a tool that can take your mentorship conversations from "nice chat" to "game-changing": the GROW model.

Whether you're formally mentoring someone or just the go-to person for career advice in your team, the GROW framework is a simple but powerful way to guide your chats and actually help people make progress.

Here's the quick version:

1. Goal – What are they trying to achieve?
2. Reality – Where are they right now?
3. Options – What could they do?
4. Way Forward – What will they do next?

We'll walk you through how to use each step, share tips from our own mentoring experiences, and chat about how this model helps cut through the fluff and build real momentum.

Have you used the GROW model before, or keen to try it out? Let us know by connecting with us on LinkedIn @yourmarketingmates.

If you found this episode helpful, share it with a fellow mentor (or mentee!) in your world.

See you next ep, mates. Belle & Liz.

In this episode, we're diving into a topic that we think more leaders and people managers should know about: stay interviews.

You've probably heard of exit interviews - those conversations you have when someone has already decided to leave. The problem? By then, it's too late to change anything. Stay interviews flip that script.

What is a Stay Interview?

A stay interview is a proactive conversation between a leader and a team member designed to uncover what's working, what's not, and what might help keep that person around. It's all about listening, understanding, and, ideally, retaining your team before they start looking elsewhere.

We're curious to hear whether you're already doing stay interviews with your team and how that has impacted morale and retention. Let us know by connecting with us on LinkedIn @yourmarketingmates.

If you found this episode helpful, don't forget to share it with your friends and colleagues!

See you next ep, mates.

Belle & Liz.

Welcome back, Marketing Mates! In S7E1, we hinted at some incredible guests this season, and we're thrilled to kick things off with our friend, industry mentor, and all-around marketing powerhouse, Ashton Tuckerman.

With over a decade of industry experience, Ashton's career has spanned everything from content, brand, social media, PR and more. With an impressive amount of experience in the startup world, Ashton has recently stepped into the role of GM at a Brisbane-based digital agency.

In this episode, Ashton generously shares her career journey and what led her to pursue an MBA. We also dive into…

• What is an MBA? Spoiler: It's a Master in Business Administration or as Ashton refers to it "CEO Training"

• Key learnings and her time studying at UQ and Harvard (Yes, THE Harvard)

• Balancing study and work

• Career growth and advice

You can connect with Ashton on LinkedIn @AshtonTuckerman and subscribe to her Growth Mode Newsletter here: https://www.linkedin.com/newsletters/7059775580778418176/

Thanks for tuning in, mates!

See you next time. Belle & Liz. x

Hello Marketing Mates! It's great to be back.

We were a little MIA in 2024 with some exciting professional and personal milestones and life events, but we are back for another season (Season 7 - can you believe it!) and spicing up our content a little this year.

After taking a look at our analytics and hearing your feedback we have some very exciting episodes in the pipeline, as well as some conversations with inspiring industry professionals. Without further ado, tune into the ep and don't forget to stay connected with us on Instagram and LinkedIn.

Instagram - @yourmarketingmates

LinkedIn - linkedin.com/your-marketing-mates

Belle & Liz. x

Emails are often a huge part of our life as marketers, whether it's outbound comms, campaign-based, or even in the day-to-day of account and stakeholder management.

In this episode, we are spilling the tea on our 10 tips for writing better emails – from emojis to weasel words and the use of punctuation. Are there any email dos and don'ts that are top of your list? Please let us know on socials…

• Instagram - @yourmarketingmates

• LinkedIn - linkedin.com/your-marketing-mates

And if you're enjoying the pod, don't forget that you can leave us a review on Spotify and Apple Podcasts.

Ta ta for now!

Belle & Liz. x