Your Marketing Mates

Mates, we're back! It's been a hot minute between episodes because life has been all kinds of busy, but we're here and happy to be back in your ears.

This week we're channeling some Sesame Street energy and sharing the A-Z of 26 common marketing terms that you need in your vocabulary. We know as marketers that we can throw a lot of acronyms and slang around (guilty!), so hopefully this equips you the next time you head into a team meeting or strategy session.

Without further ado, let's dive in…

If you haven't already, don't forget to connect with us on socials:

• Instagram - @yourmarketingmates
• LinkedIn - linkedin.com/your-marketing-mates

And if you're enjoying the pod, you can leave us a review on Spotify and Apple Podcasts.

Belle & Liz. x

For those of you that have been tuning in for a while, you'll know we always look forward to our Resource Roundup episodes. Settle in for a special roundup for your week ahead.

• Culture Amp - Culture First podcast
• Women In Digital Membership
• Marketing Millennials - Socials, podcast, and newsletter
• Cat Matson podcast - "Speaking with Confidence"
• The Panic Years by Nell Frizzell (book)
• Brianna Johnston - Social Media Expert & Business Coach
• SEMrush - platform often used for keyword research and online ranking data
• BorrowBox - borrow eBooks and eAudiobooks free from your library

Thanks for tuning in, mates!

Don't forget you can connect with us on socials:

• Instagram - @yourmarketingmates
• LinkedIn - linkedin.com/your-marketing-mates

And if you're enjoying the pod, you can leave us a review on Spotify and Apple Podcasts.

Belle & Liz. x

This week we had the absolute pleasure of sitting down with Linh Diep, two-time B&T 30 Under 30 Winner, Founder of Assisterhood and all-round amazing human being!

For those of you that aren't familiar with Assisterhood, it's a mentorship program for up-and-coming talent in creative industries.

Since its inception in 2018, the program has expanded to over 60 mentors in three states (QLD, VIC, NSW), and its impact has grown year-on-year.

Tune in to hear more about the program and get some insider tips on how to make your application really shine!

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You can learn more about the Assisterhood mentorship program at assisterhood.com.au - applications close Friday 14th April 2023.

Want to stay up to date on all things Assisterhood?

• Connect with Linh here: https://www.linkedin.com/in/linhhdiep/
• Follow Assisterhood on LinkedIn and Instagram

We'll see you next week, mates!

Belle & Liz. x

As we enter the new work week, you're likely sitting down with a cuppa and starting to plan out the next few days. Guesses are you're feeling one of two things - energised and ready for the week ahead, or a sense of overwhelm and decision paralysis.

If you're in Group B, our old friend "Procrastination" is likely to rear its ugly head. But don't fret, the Pomodoro Technique is here to get you back on track.

The Pomodoro Technique is a time management system that encourages you to work in focused chunks, separated by regular breaks. These intervals are referred to as pomodoros.

Tune in to more about this technique and give it a whirl this week! Let us know how you go…

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If you're enjoying the podcast we'd love to hear from you. You can leave us a review on Spotify and Apple Podcasts. Or, connect with us on socials.

• Instagram - @yourmarketingmates
• LinkedIn - linkedin.com/your-marketing-mates

See you next week, mates!

Belle & Liz. x

Put simply, readability determines how easy or difficult it is to understand a piece of text.

When you consider how much copy a marketer writes in a day, whether that's social posts, emails, blogs, or website copy, readability is pretty darn important.

The tools we explore in this episode include:

Datayze Readability Analyzer - Estimates the readability of a passage of text using the Flesch Reading Ease, Fog Scale Level, Flesch-Kincaid Grade Level, and other metrics.

WebFX Readability Test - Similar to Datayze, but tests the readability of your whole website.

Onmisend Email Subject Line Tester - Analyses and improves your email subject lines.

WordHippo - Basically a thesaurus on steroids.

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If you're enjoying the podcast we'd love to hear from you. You can leave us a review on Spotify and Apple Podcasts. Or, connect with us on socials.

• Instagram - @yourmarketingmates
• LinkedIn - linkedin.com/your-marketing-mates

See you next week, mates!

Belle & Liz. x

Although the title of this episode is pretty bold, we've got something a little different and fun in store for you this week…

We've compiled our top 10 ten list of things that are triggering (and incredibly relatable) in the workplace. If you've got something that hasn't made our list, please share your corporate pain with us.

You can connect with us on socials:

• Instagram - @yourmarketingmates

• LinkedIn - linkedin.com/your-marketing-mates

See you next week, mates!

Belle & Liz. x

It's still relatively early in the new year (although March is creeping up incredibly quickly!), which means it's the perfect time for you to undertake a little personal brand audit.

Did you have a Myspace when you were younger (gah, cringe)? Or maybe you're like Belle and have had sporadic Twitter phases on and off for the last 10+ years…

In this ep, Liz steps us through 5 simple ways we can do a social media audit to ensure the content that appears online for your personal brand reflects what you want it to:

1. Start by doing a Google of your name (don't forget any nicknames or maiden names)

2. Check all your old social media accounts

3. Be sure to double-check all your social media privacy settings

4. Audit your current social account content

   1. Does this portray the right message?

   2. Would I feel ok if this was shown on TV or to my grandparents?

   3. Is it something that can be used to harm my personal security?

   4. Do I need to update anything to be relevant/meet best practice

5. Update your profiles and messaging to reflect the new year (new job, new headshot)

Bonus tip: Use this cleansing energy to also unsubscribe from any emails you no longer want!

Do you have any other tips or tricks for auditing your personal brand?

Let us know by connecting with us on socials:

• Instagram - @yourmarketingmates

• LinkedIn - linkedin.com/your-marketing-mates

See you next week, mates!

Belle & Liz. x

Chances are you've heard about ChatGPT by now…the OpenAI chatbot that is taking the internet by storm! As a marketer you're likely on one of 2 teams:

1. Oh no, it's happening, robots are here to take my job.
2. The answer to my writer's block prayers have been answered.

In this episode, Belle shares some ways that she has been using it as an ideation prompt…

What's your stance on ChatGPT? Connect with us on socials and join the conversation.

• Instagram - @yourmarketingmates
• LinkedIn - linkedin.com/your-marketing-mates

See you next week, mates!

Belle & Liz. x

Welcome back, marketing mates! Oh we've missed you, and it's delightful to be back in your regular podcast schedule.

We're kicking off 2023 (and Season 6!), sharing our word of the year, and reflecting on whether we achieved our 2022 intentions (see S4E5).

For those of you new to the Your Marketing Mates community, welcome - we are excited to have you here! In this episode, we also share a whirlwind update on what's been happening since our last episode and how our careers have progressed since we kicked off the podcast in 2020. How time flies when you're having fun…

We hope you enjoy this episode.

If you haven't already, you can connect with us on:

• Instagram - @yourmarketingmates

• LinkedIn - linkedin.com/your-marketing-mates

See you next week!

Belle & Liz. x

Welcome to the final episode of Season 5 AND 2022 marketing mates!

What better way to round out the year than with one of our favourite types of episodes…a resource roundup! If you're a book lover that's looking for some quality reading over the holidays, we've got some goodies for you!

Liz's resources:

1. Stocksy - stock photography website
2. I Didn't Do That Thing Today by Madeleine Dore (Book)
3. Radical Candor by Kim Scott (Book)
4. The Crown - Season 5

Belle's resources:

1. Life Is Tough But So Are You by Briony Benjamin (Book)
2. AdWeek - American advertising trade publication
3. Future Women - membership, fortnightly newsletter, events and community committed to achieving gender equality in Australian workplaces
4. The Plantation by Di Morrissey (Book)

Merry Christmas and Happy New Year! Stay safe and enjoy the time with your loved ones. We'll be back in your ears in early 2023.

Belle & Liz. x

In the meantime, if you haven't already connected… Let's be friends on socials!

• Instagram - @yourmarketingmates
• LinkedIn - linkedin.com/your-marketing-mates/

If you're enjoying the podcast we'd love to hear from you.

Please leave us a review on Spotify or Apple Podcasts.