Idriss’ work is fueled by purpose: tackling unfairness, supporting SMEs, and reducing barriers to opportunity. The leadership style that Idriss follows elegantly  balances responsibility and humility. From a young age, he competed at the national level across sports such as table tennis and judo, before going pro in basketball. Basketball,  in particular, has shaped his mindset, where he honed his ability to  balance  teamwork with decisive executive action. These early lessons have seamlessly translated into his later success in the  world of startups, where timing, strategy, and execution determine success.

Beyond performance, Idriss reflects on belonging. Although he has lived in cities across the globe including San Francisco, Dubai, and now Barcelona, he finds that he feels most grounded in the place he first called home in the South of France.  Here,  surrounded by mountains and nature, he returns to his truest self, resetting before continuing  to grow his company and impact with Flow48. 

This episode offers an intimate look into how both immediate execution and higher purpose intersect in Idriss’ life,  from his experiences on the court, in startups, and beyond. It’s a story of leadership that doesn’t just center individual success, but brings to the surface the key elements of leadership with a deep purpose.

Idriss Al Rifai is the co-founder & CEO of Flow48 (www.flow48.com) you can connect with him on LinkedIn

If this episode of Sprezzatura sparked something for you, follow the show and leave a quick rating or review so more people can discover it, and share it with a friend or colleague who would enjoy the conversation
 

🎧 Listen & subscribe to Sprezzatura on all platforms where you listen to your podcasts
Apple Podcasts | Spotify | Overcast | Simplecast

📺 Watch our episodes on YouTube and be sure to subscribe to the channel

🔗 Connect with Sprezzatura on 
Instagram @sprezzatura.media
TikTok @sprezzatura.media
LinkedIn @sprezzatura-media
​Facebook @sprezzatura.media

🌐 Check out our website www.sprezzatura.media

✉️ Reach out to us at [email protected]

🗺️ Stay in the conversation and join our global ecosystem to receive exclusive insights and connect with the Sprezzatura community

🎙️ Sprezzatura is produced by The Amazingfull Circus check out their work on www.theamazingfull.com and reach out to them at [email protected]