Idriss’ work is fueled by purpose: tackling unfairness, supporting SMEs, and reducing barriers to opportunity. The leadership style that Idriss follows elegantly balances responsibility and humility. From a young age, he competed at the national level across sports such as table tennis and judo, before going pro in basketball. Basketball, in particular, has shaped his mindset, where he honed his ability to balance teamwork with decisive executive action. These early lessons have seamlessly translated into his later success in the world of startups, where timing, strategy, and execution determine success.
Beyond performance, Idriss reflects on belonging. Although he has lived in cities across the globe including San Francisco, Dubai, and now Barcelona, he finds that he feels most grounded in the place he first called home in the South of France. Here, surrounded by mountains and nature, he returns to his truest self, resetting before continuing to grow his company and impact with Flow48.
This episode offers an intimate look into how both immediate execution and higher purpose intersect in Idriss’ life, from his experiences on the court, in startups, and beyond. It’s a story of leadership that doesn’t just center individual success, but brings to the surface the key elements of leadership with a deep purpose.
Idriss Al Rifai is the co-founder & CEO of Flow48 (www.flow48.com) you can connect with him on LinkedIn
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