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S1E10 - The 4 C’s of COVID
Consumer behaviour and the marketing landscape have both changed A LOT since 2019! We recently came across some excellent research on how we should be preparing for 2021…
In this episode we dive into the 4 C’s of COVID:
- Cleanliness
- Contactless
- Community
- Compassion
Here’s the KFC case study we mentioned about how they’ve temporarily dropped their ‘finger licking’ slogan: https://bit.ly/3fOrVQc
Well done KFC, great use of Cleanliness in your marketing messages!
Have you heard of the 4 C’s of COVID? Or have you come across other brands who are actively embracing this messaging? Please feel free to message us on LinkedIn or Instagram. We’d love to hear from you.
View all episodes
By Isabelle Debnam & Liz BallantyneConsumer behaviour and the marketing landscape have both changed A LOT since 2019! We recently came across some excellent research on how we should be preparing for 2021…
In this episode we dive into the 4 C’s of COVID:
- Cleanliness
- Contactless
- Community
- Compassion
Here’s the KFC case study we mentioned about how they’ve temporarily dropped their ‘finger licking’ slogan: https://bit.ly/3fOrVQc
Well done KFC, great use of Cleanliness in your marketing messages!
Have you heard of the 4 C’s of COVID? Or have you come across other brands who are actively embracing this messaging? Please feel free to message us on LinkedIn or Instagram. We’d love to hear from you.