Beyond Biz

S1E15. Building A Standout Brand With @darbylyndon

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One of the many things we didn’t realise when we started our first businesses almost 4 years ago is that…you’re actually building a brand.


Joining us in this episode is Darby Lyndon.


Darby is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands. Throughout her career, Darby has worked on marketing and brand strategies for some of Australia’s leading travel, property, and retail brands. She's joining us today to talk about how to build a standout brand.


This podcast will go beyond just business and focus on shaping the way you live your day-to-day life both in business/work and your personal life.

We cover:

  • What a brand actually is!
  • How can someone starting out build a brand that differentiates themself from other sleep consultants?
  • Talk to us about brand DNA - what does this mean?
  • Why is it important to understand your target audience and who you're wanting to serve?
  • How can we infuse ourselves authentically throughout our brand to create better connection?
  • 3 quick tips for a brand new business owner who is starting to build a brand.


    • Connect with us:

    • Ready to become a certified Family Sleep & Wellness Coach (aka sleep consultant)?
    • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enrol in our 2025 course dates⁠⁠⁠ + learn more about the course!
    • On ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ (@beyondsleepschool)
    • On⁠⁠⁠⁠⁠ Facebook ⁠⁠
      • ...more
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