Age of the MGA Podcast

S1E16 | The Hidden Value of Crisis Coverage: Selling Outcomes, Not Policies — feat. Charlie Hanbury


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Most MGAs sell policies.
The great ones sell outcomes.

In this episode of The Age of the MGA Podcast, Charlie Hanbury, Founder & CEO of Samphire Risk, reveals how he built one of the most innovative crisis-response MGAs in the market—by focusing on what truly matters when everything goes wrong: speed, expertise, and trust.

From Somali piracy to active-assailant incidents, Charlie and the Samphire team have turned chaos into a repeatable system of clarity—proving that in specialty insurance, execution is the real differentiator.

No jargon.  No buzzwords.  Just hard-earned lessons on building a boutique MGA that scales through focus, integrity, and broker education.

🔍 What You’ll Learn in This Episode

✅ Why “insurance as a red lever” is the future of crisis coverage
✅ The hidden cost of broker confusion (and how to fix it)
✅ How focus beats diversification when building an MGA
✅ The truth about “police vs policy” — and how to explain it in 30 seconds
✅ How to build trust, culture, and legacy inside a boutique MGA
✅ The real story behind Samphire’s MBO + new partnership with CFC founders

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🔗 Stay Connected & Follow the Movement:
🎧 Subscribe on Spotify, Apple Podcasts & YouTube
📲 Follow the Age of the MGA on LinkedIn → https://www.linkedin.com/company/age-of-the-mga/

👉 Connect with the Hosts:
Doug Ver Mulm:  https://www.linkedin.com/in/douglasvermulm/
Dylan Brand:  https://www.linkedin.com/in/dylanbrand/
Peter Tilbrook:  https://www.linkedin.com/in/peter-tilbrook-50832336/

👉 Connect with Charlie and Samphire Risk:
Charlie Hanbury, CEO at Samphire Risk: https://www.linkedin.com/in/charlie-hanbury-19491211/
Website:  http://www.samphirerisk.com/
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Age of the MGA PodcastBy Peter Tilbrook