In this episode, Farzad Rashidi, Lead Innovator at Respona shares:

• How to figure out whether SEO is the right acquisition channel for your business
• The process of finding "opportunity" keywords
• The 3-step outreach strategy to consistently earn editorial backlinks to boost rankings

Respona offers an all-in-one link building outreach software that helps companies to raise their ranking on Google by building quality backlinks to their website. 

ProfitLed host, Melissa Kwan and Farzad also discusses:

• What’s the outcome you’re trying to achieve with SEO?
• What skills do you look for in a new hire to run backlink outreach strategy?
• How often do you need to do outreach?
• How much time and effort should one expect to put in before seeing results? 
• How viable is it for a founder with no SEO experience to learn this?

Contact ProfitLed

• Tweet us at @profitledfm.
• Find show notes of each episode on ProfitLed.fm.

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• Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly.
• Subscribe to 'your founder next door', Melissa's bi-monthly newsletter on how to build a company without an abundance of resources and friends in high places.
• Follow @themelissakwan on Instagram and YouTube where she shares short videos of business advice and other truth-bomb sound bites.

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