Health Nonprofit Digital Marketing

S1E21 - Running a One-Person Marketing Department with Melissa McGurgan of Cummings Graduate Institute for Behavioral Health Studies


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Are you a one-person marketing department at your nonprofit? In this episode, Melissa McGurgan shares her tips on being the only marketer in your organization. We discuss how she handled marketing when her school was unaccredited, how a "sprint mindset" helps her get more done, and operating with limited human and financial resources.

Resources:

  • The American Marketing Association and their Nonprofit and Cause Marketing Virtual Conference
  • Hubspot Academy

Get in touch:

  • Website: cgi.edu
  • Podcast: Disruptors at Work: An Integrated Care Podcast
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Health Nonprofit Digital MarketingBy Spencer Brooks

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