Can mid-lifers breathe new life into stale careers with social media?

Synopsis: Every first Monday of the month, listen to the Work Talk podcast to help you work smarter, think deeper and get ahead in your work life.

Will a leap into social media rain new work opportunities for a stale middle-age career? Will being on TikTok, YouTube, Facebook, Instagram and more show the boss that mid-lifers are still in tune with technology and on-trend?

Join me and my special co-host, senior transport correspondent Lee Nian Tjoe in this episode of Work Talk. We will explore the potential of social media for mature careers that need a second wind.

Our guests are Mr Walter Lim, founder of marketing agency Cooler Insights, and Ms Jessly Chew, an associate director at recruitment agency Michael Page.

Together, we will delve into the possibilities, pitfalls and planning for mid-lifers who are curious about putting out their first TikTok or YouTube video, Instagram or LinkedIn post.

Listen and get started!

Highlights (click/tap above):

2:50 What a strong social media presence does for job seekers.

5:45 Enhancing the perception of being tech-savvy and adaptable.

9:45 The importance of authenticity and pitfalls of oversharing.

11:44 Leveraging different platforms to showcase skills and interests.

14:08 Tips for a content strategy, and the importance of planning and interaction on social media.

Produced by: Krist Boo ([email protected]), Ernest Luis and Amirul Karim

Edited by: Amirul Karim

Follow ST's Your Money & Career Podcast channel here:

Channel: https://str.sg/wB2m

Apple Podcasts: https://str.sg/wuN3

Spotify: https://str.sg/wBr9

SPH Awedio app: https://www.awedio.sg/

Website: http://str.sg/stpodcasts

Feedback to: [email protected]

Read Krist Boo's articles: https://str.sg/wB2P

Follow Krist Boo on LinkedIn: https://str.sg/shcB

Read Lee Nian Tjoe’s articles: https://str.sg/wt8G

Follow Lee Nian Tjoe on LinkedIn: https://str.sg/iqkJ

Get business/career tips in ST's HeadSTart newsletter: https://str.sg/headstart-nl

---

Discover more ST podcast channels:

All-in-one ST Podcasts channel: https://str.sg/wvz7

The Usual Place: https://str.sg/wEr7u

In Your Opinion: https://str.sg/w7Qt

COE Watch: https://str.sg/iTtE

Asian Insider: https://str.sg/JWa7

Health Check: https://str.sg/JWaN

Green Pulse: https://str.sg/JWaf

Your Money & Career: https://str.sg/wB2m

Hard Tackle: https://str.sg/JWRE

#PopVultures: https://str.sg/JWad

Music Lab: https://str.sg/w9TX

---

ST Podcast website: http://str.sg/stpodcasts

ST Podcasts YouTube: https://str.sg/4Vwsa

---

Special edition series:

True Crimes Of Asia (6 eps): https://str.sg/i44T

The Unsolved Mysteries of South-east Asia (5 eps): https://str.sg/wuZ2

Invisible Asia (9 eps): https://str.sg/wuZn

Stop Scams (10 eps): https://str.sg/wuZB

Singapore's War On Covid (5 eps): https://str.sg/wuJa

---

Get The Straits Times' app, which has a dedicated podcast player section:

The App Store: https://str.sg/icyB

Google Play: https://str.sg/icyX

---

#moneycareer

See omnystudio.com/listener for privacy information.