There is a race in the retail space to provide dairy-free alternatives to milk; and the surge of plant-based products are off to a steep curve.

But people are creatures of habit with a finicky taste taste profile. It is not milk unless it TASTES like milk. Be it what it may.

HAPPEA is a brand from Nature Foods that is aggressively taking on this market, leading with a product, Barista, made from peas. Michel Wettstein takes us through their thought-process that makes Happea products a tough contender to milk and dairy.