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In this episode of the Change Podcast, host Jeffrey L. Bowman speaks with Alston-Simone Bowman, a Generation Z creative producer with experience that spans two agencies, FCB New York and Joan Creative. They discuss Alston’s journey from the aspiration of being a documentary film maker while at Spelman College to now being a newly promoted producer within the advertising industry. The conversation highlights her development, what it feels like to be in rooms and on-set as a talent, woman and creative. They highlight the stories she’s heard from others in the industry and her point of view of how things can be different given she is from the COVID generation and started her career remote, hybrid and now returning to office. The discussion also touches on her creative outlets and passion projects for building a creative community outside of work.
Keywords:
Change Podcast, Reframed, Total Market Approach, Gen Z, Filmmaking, Advertising, COVID-19, Storytelling, Marketing, Diversity, advertising, workforce, diversity, creativity, Gen Z, recruiting, accessibility, corporate culture, future of work, creative economy
Takeaways:
Chapters:
00:00 Season Finale: Reflections and Future Insights
09:48 Austin's Journey: From Filmmaking to Advertising
19:47 Navigating Challenges: The Impact of COVID-19 on Filmmaking
29:58 Generational Perspectives: Understanding Gen Z in the Workplace
30:20 The Struggles of the Modern Workforce
33:16 Advertising: A Stable Yet Corporate Creative Path
35:44 Bridging the Gap: Accessibility in Advertising
39:28 Recruiting for Diversity: Changing the Industry
42:34 Adapting to Change: The Future of Advertising
45:54 Encouraging New Talent: The Role of Gen Z
51:59 The Evolution of Advertising: From Propaganda to Influence
Connect with Alston Bowman:
Connect with Jeffrey L. Bowman:
Connect with Reframe:
In this episode of the Change Podcast, host Jeffrey L. Bowman speaks with Alston-Simone Bowman, a Generation Z creative producer with experience that spans two agencies, FCB New York and Joan Creative. They discuss Alston’s journey from the aspiration of being a documentary film maker while at Spelman College to now being a newly promoted producer within the advertising industry. The conversation highlights her development, what it feels like to be in rooms and on-set as a talent, woman and creative. They highlight the stories she’s heard from others in the industry and her point of view of how things can be different given she is from the COVID generation and started her career remote, hybrid and now returning to office. The discussion also touches on her creative outlets and passion projects for building a creative community outside of work.
Keywords:
Change Podcast, Reframed, Total Market Approach, Gen Z, Filmmaking, Advertising, COVID-19, Storytelling, Marketing, Diversity, advertising, workforce, diversity, creativity, Gen Z, recruiting, accessibility, corporate culture, future of work, creative economy
Takeaways:
Chapters:
00:00 Season Finale: Reflections and Future Insights
09:48 Austin's Journey: From Filmmaking to Advertising
19:47 Navigating Challenges: The Impact of COVID-19 on Filmmaking
29:58 Generational Perspectives: Understanding Gen Z in the Workplace
30:20 The Struggles of the Modern Workforce
33:16 Advertising: A Stable Yet Corporate Creative Path
35:44 Bridging the Gap: Accessibility in Advertising
39:28 Recruiting for Diversity: Changing the Industry
42:34 Adapting to Change: The Future of Advertising
45:54 Encouraging New Talent: The Role of Gen Z
51:59 The Evolution of Advertising: From Propaganda to Influence
Connect with Alston Bowman:
Connect with Jeffrey L. Bowman:
Connect with Reframe: