The Change Podcast by Reframe

In this wrap-up episode of the Change Podcast, host Jeffrey L. Bowman reflects on the key themes and insights from Season One, which focused on the Total Market Approach to reaching the New Majority. Joined by guests, they discuss the importance of inclusivity in marketing, the challenges faced in the industry, and the need for documentation of the journey towards change. The conversation highlights significant episodes, guest insights, and the overarching goal of fostering a more inclusive advertising landscape. The episode concludes with an announcement for Season Two, themed 'The Future of Inclusion.'

Keywords:

Change Podcast, Reframe, Total Market Approach, Inclusion, Marketing, Advertising, Diversity, HBCUs, Leadership, Industry Insights

Takeaways:

• The theme of Season One was revisionist history.
• The Total Market Approach aims to reach the New Majority.
• Inclusivity in marketing is essential for industry growth.
• Guest insights provided valuable perspectives on change.
• Documentation of the journey is crucial for future generations.
• The advertising industry faces challenges in budget allocation.
• HBCUs play a significant role in storytelling and representation.
• The need for economic inclusion is paramount.
• Future generations must build on the foundation laid in this season.
• Season Two will focus on the future of inclusion.

Chapters:

00:00 Season One Overview and Objectives

02:16 Guest Reflections and Key Insights

05:51 The Importance of Inclusion in Marketing

06:28 Challenges in the Advertising Industry

08:58 Documenting the Journey of Change

11:27 The Role of Data in Marketing Strategies

14:16 The Future of Inclusion in Advertising

16:47 Gen Z Perspectives on Marketing

19:05 Looking Ahead: Season Two Announcement

Connect with Jeffrey L. Bowman:

• LinkedIn: https://www.linkedin.com/in/jeffreybowman/ 
• Instagram: https://www.instagram.com/jeffreylbowman/ 
• Facebook: https://www.facebook.com/jeffrey.bowman 

Connect with Reframe:

• Website: https://getreframe.com/ 
• LinkedIn: https://www.linkedin.com/company/getreframe/
• Facebook: https://www.facebook.com/getreframe
• Instagram: https://www.instagram.com/getreframe/

In this episode of the Change Podcast, host Jeffrey L. Bowman speaks with Alston-Simone Bowman, a Generation Z creative producer with experience that spans two agencies, FCB New York and Joan Creative.  They discuss Alston’s journey from the aspiration of being a documentary film maker while at Spelman College to now being a newly promoted producer within the advertising industry.  The conversation highlights her development, what it feels like to be in rooms and on-set as a talent, woman and creative.  They highlight the stories she’s heard from others in the industry and her point of view of how things can be different given she is from the COVID generation and started her career remote, hybrid and now returning to office.   The discussion also touches on her creative outlets and passion projects for building a creative community outside of work.

Keywords:

Change Podcast, Reframed, Total Market Approach, Gen Z, Filmmaking, Advertising, COVID-19, Storytelling, Marketing, Diversity, advertising, workforce, diversity, creativity, Gen Z, recruiting, accessibility, corporate culture, future of work, creative economy

Takeaways:

• The last chapter of the book discusses the future of the total market approach.
• Alston's journey into advertising was influenced by her background in filmmaking.
• Growing up in New York City sparked Alston's interest in production.
• Alston's early experiences in production shaped her career path.
• The pandemic significantly impacted Alston's senior project and filmmaking process.
• Alston's documentary focused on the changing landscape of Harlem.
• There is a generational disconnect in understanding workplace dynamics.
• Gen Z is adaptable and faces unique challenges in the workforce.
• Work-life boundaries are more defined for Gen Z compared to previous generations.
• Alston emphasizes the importance of storytelling in filmmaking. One job in America doesn't cover full expenses.
• Advertising is seen as a stable creative career.
• Corporate creative differs from traditional creative roles.
• Advertising has set processes that can limit accessibility.
• There's a lack of imagination in adapting talent for advertising.
• Recruiting diverse talent is crucial for the industry.
• The industry must adapt to modern consumer needs.
• Gen Z's perspective is vital for future advertising strategies.
• Advertising has evolved from propaganda to influencer marketing.
• Key stakeholders must support change for progress.

Chapters:

00:00 Season Finale: Reflections and Future Insights

09:48 Austin's Journey: From Filmmaking to Advertising

19:47 Navigating Challenges: The Impact of COVID-19 on Filmmaking

29:58 Generational Perspectives: Understanding Gen Z in the Workplace

30:20 The Struggles of the Modern Workforce

33:16 Advertising: A Stable Yet Corporate Creative Path

35:44 Bridging the Gap: Accessibility in Advertising

39:28 Recruiting for Diversity: Changing the Industry

42:34 Adapting to Change: The Future of Advertising

45:54 Encouraging New Talent: The Role of Gen Z

51:59 The Evolution of Advertising: From Propaganda to Influence

Connect with Alston Bowman:

• LinkedIn: https://www.linkedin.com/in/alston-b-2b8423b6/
• Instagram: https://www.instagram.com/alstonpov/
• Facebook: https://www.facebook.com/alston.bowman

Connect with Jeffrey L. Bowman:

• LinkedIn: https://www.linkedin.com/in/jeffreybowman/ 
• Instagram: https://www.instagram.com/jeffreylbowman/ 
• Facebook: https://www.facebook.com/jeffrey.bowman 

Connect with Reframe:

• Website: https://getreframe.com/ 
• LinkedIn: https://www.linkedin.com/company/getreframe/
• Facebook: https://www.facebook.com/getreframe
• Instagram: https://www.instagram.com/getreframe/

In this episode of the Change Podcast, host Jeffrey L. Bowman speaks with Lewis Goldman, a seasoned marketing professional with over 35 years of experience, particularly in cross-cultural marketing and financial services. They discuss Lewis's journey from consumer packaged goods to the financial sector, the challenges of marketing life insurance, and the importance of understanding underserved markets. The conversation highlights innovative product development for diverse communities and the critical role of family in life insurance marketing. In this conversation, Lewis and Jeffrey discuss the evolution of marketing strategies, particularly in the life insurance sector, emphasizing the importance of understanding multicultural dynamics and family structures. They highlight the success of the total market approach, which focuses on emotional connections rather than ethnic segmentation. The discussion also touches on the industry's resistance to change and the need for brands to adapt to a more inclusive marketing strategy that reflects the diverse demographics of today's society.

Keywords:

Lewis Goldman, cross-cultural marketing, life insurance, underserved markets, MetLife, marketing strategies, digital marketing, consumer insights, multicultural marketing, financial services, life insurance, multicultural marketing, family dynamics, total market approach, industry resistance, marketing success, cultural insights, demographic shifts, emotional connection, marketing evolution

Takeaways:

• Lewis Goldman has over 35 years of marketing experience.
• Cross-cultural marketing is essential for reaching diverse audiences.
• Investing in Spanish language media can significantly impact sales.
• Life insurance penetration in the U.S. is at a historic low.
• There is a growing need for life insurance in underserved markets.
• Innovative products can help meet the needs of diverse communities.
• Data-driven insights are crucial for identifying market opportunities.
• Family dynamics play a significant role in life insurance decisions.
• The life insurance industry faces challenges in consumer engagement.
• Understanding cultural nuances can enhance marketing strategies. The middle market presents a significant opportunity for life insurance.
• Family dynamics vary across cultures but share common values.
• Success in marketing can be measured by premium growth and customer acquisition.
• The total market approach can resonate across diverse segments without specific targeting.
• Industry resistance often stems from a fear of losing established market segments.
• Cultural insights are crucial for effective marketing strategies.
• Diversity in marketing has evolved to reflect a more inclusive society.
• Emotional connections in marketing transcend ethnic boundaries.
• Data-driven decisions are essential for successful marketing campaigns.
• The future of marketing lies in understanding and embracing diversity.

Chapters:

00:00 Introduction to Lewis Goldman and His Background

05:55 Transitioning from CPG to Financial Services

11:51 The Importance of Life Insurance in Underserved Markets

17:50 Data-Driven Insights and Market Opportunities

26:39 Understanding the Middle Market Opportunity

34:20 Success Metrics in Life Insurance Marketing

39:32 Navigating Industry Resistance to Change

44:54 The Evolution of Marketing Strategies

51:11 The Future of Total Market Approach

Connect with Lewis Goldman:

• LinkedIn: https://www.linkedin.com/in/lewisgoldman/
• Instagram: https://www.instagram.com/lewisgoldman/
• Facebook: https://www.facebook.com/lewis.goldman

Connect with Jeffrey L. Bowman:

• Website: https://jeffreylbowman.com/
• LinkedIn: https://www.linkedin.com/in/jeffreybowman/ 
• Instagram: https://www.instagram.com/jeffreylbowman/ 
• Facebook: https://www.facebook.com/jeffrey.bowman 

Connect with Reframe:

• Website: https://getreframe.com/ 
• LinkedIn: https://www.linkedin.com/company/getreframe/
• Facebook: https://www.facebook.com/getreframe
• Instagram: https://www.instagram.com/getreframe/

Summary

In this episode of the Change Podcast, Jeffrey L. Bowman engages with Patrick L. Riley, a seasoned producer and content creator, to discuss the journey of creating The Cross-Cultural Report Roundtable, host Soledad O’Brien.  The conversation delves into the pre-production and production phases, the making of the roundtable and how it set the foundation for the book.  In this conversation, they explore the intricacies of storytelling, the urgency in writing, and the impact of the new majority in various industries.

They discuss the evolution of corporate America, the challenges and changes in diversity, equity, and inclusion (DEI) practices, and the importance of post-production in storytelling. The dialogue emphasizes optimism for the future marketplace and the need for modernizing diversity and inclusion practices to reflect the changing demographics and cultural landscape.

Key Words

Change Podcast, Patrick L. Riley, Reframe the Marketplace, multicultural marketing, production insights, media production, diversity in media, creative process, content creation, industry insights, storytelling, urgency, new majority, corporate change, DEI, post-production, marketplace, diversity, inclusion, optimism.

Takeaways

• Patrick L. Riley reflects on his impactful career in media.
• The importance of documenting cultural narratives is emphasized.
• Diversity in talent selection enhances the richness of conversations.
• Pre-production planning is crucial for successful execution.
• Effective communication of vision is key in production.
• Building trust among team members leads to better collaboration.
• The production day requires meticulous logistics and planning.
• A well-prepared script makes for a smoother production process.
• Relationships in the industry can facilitate better outcomes.
• The final product reflects the hard work and dedication of the team. The writing process is crucial and should be approached with urgency.
• Storytelling must resonate with the audience to be effective.
• The concept of the 'new majority' is reshaping industries.
• Change in corporate America is influenced by DEI initiatives.
• Post-production is essential for refining storytelling.
• Optimism is necessary for navigating the future marketplace.
• Diversity and inclusion practices need modernization.
• Understanding the value of diverse demographics is key.
• The impact of storytelling can be long-lasting and significant.
• Collaboration and partnership are vital for progress.

Chapters

00:00 - Introduction to the Change Podcast and Patrick L. Riley

01:58 - Patrick L. Riley's Background and Career Journey

06:01 - The Making of Reframe the Marketplace

11:52 - Pre-Production Insights and Challenges

18:00 - Production Day Experience and Logistics

25:41 - The Art of Writing and Urgency in Storytelling

29:04 - The New Majority and Its Impact

31:20 - Change in Corporate America and Diversity, Equity & Inclusion

35:16 - Post-Production Insights and Challenges

40:52 - Optimism for the Future of the Marketplace

44:04 - Modernizing Diversity and Inclusion Practices

Connect with Patrick Riley:

• LinkedIn: https://www.linkedin.com/in/patrick-riley-8ab25b60/  
• Instagram: https://www.instagram.com/patrick.riley/
• Facebook: https://www.facebook.com/patrick.l.riley

Connect with Jeffrey L. Bowman:

• Website: https://jeffreylbowman.com/
• LinkedIn: https://www.linkedin.com/in/jeffreybowman/ 
• Instagram: https://www.instagram.com/jeffreylbowman/ 
• Facebook: https://www.facebook.com/jeffrey.bowman 

Connect with Reframe:

• Website: https://getreframe.com/ 
• LinkedIn: https://www.linkedin.com/company/getreframe/
• Facebook: https://www.facebook.com/getreframe
• Instagram: https://www.instagram.com/getreframe/

Summary

In this episode, Jeffrey Bowman and literary agent JL Stermer discuss the journey of writing and publishing 'Reframe the Marketplace:  The Total Market Approach to the New Majority. They explore the role of a literary agent, the intricacies of the book proposal process, and the evolution of the publishing industry over the past decade. The conversation highlights the importance of chemistry between authors and agents, the need for diversity in publishing, and the challenges of taking a book to market. In this conversation, they delve into the intricacies of the publishing process, the importance of diversity and authorial control, and the journey of launching a book.

They discuss the challenges faced in the publishing industry, the significance of inclusive marketing strategies, and the ongoing relevance of their work in promoting diversity and inclusion. The conversation reflects on the lessons learned throughout their journey and the future directions for their initiatives.

Keywords

Reframe the Marketplace, literary agent, book proposal, publishing industry, diversity in publishing, author journey, marketing, book submission, writing process, publishing trends, publishing, diversity, author control, book launch, inclusive growth, marketing, storytelling, business strategy, DEI, personal journey.

Reframe the Marketplace, literary agent, book proposal, publishing industry, diversity in publishing, author journey, marketing, book submission, writing process, publishing trends, publishing, diversity, author control, book launch, inclusive growth, marketing, storytelling, business strategy, DEI, personal journey.

Takeaways

• The role of a literary agent is crucial in connecting authors with publishers.
• Understanding the market and audience is key to a successful book proposal.
• The publishing industry has evolved significantly due to social media and self-publishing.
• Chemistry between the author and agent can greatly influence the writing process.
• Diversity in publishing is essential for representing the new majority.
• The book proposal process requires clarity and accessibility in communication.
• Going to market involves pitching to editors who specialize in specific genres.
• Choosing the right publisher can impact the book's success.
• Authors must be prepared for the business side of publishing, including marketing.
• The journey of writing a book is both personal and professional. The lack of diversity in publishing affects market understanding.
• Authors need to maintain control over their work.
• The book launch process is complex and requires flexibility.
• Inclusive marketing strategies are essential for success.
• The journey of writing a book can be personal and transformative.
• Building a brand involves understanding the audience's needs.
• The importance of case studies in illustrating concepts.
• Sales are not the only measure of a book's success.
• The relevance of a book can extend beyond its initial launch.
• Collaboration and partnership are key in the publishing process.

Chapters

00:00 - Introduction to Reframe the Marketplace

02:55 - The Role of a Literary Agent

06:04 - Understanding the Book Proposal Process

09:03 - The Evolution of the Publishing Industry

11:59 - Going to Market: The Submission Process

14:54 - Choosing the Right Publisher

18:00 - The Importance of Chemistry in Writing

21:03 - The Need for Diversity in Publishing

23:58 - Conclusion and Future Outlook

30:20 - Navigating the Publishing Landscape

32:01 - The Importance of Authorial Control

34:01 - The Launch Journey of a Book

40:10 - Building Inclusive Experiences

46:52 - The Book Launch and Its Reception

54:01 - Reflections on the Journey and Future Directions

Connect with JL Stermer:

• Website: https://www.nextlevellit.com/
• LinkedIn: https://www.linkedin.com/in/jl-stermer-5ab9a413/
• Instagram: https://www.instagram.com/nextlevellitnyc/

Connect with Jeffrey L. Bowman:

• Website: https://jeffreylbowman.com/
• LinkedIn: https://www.linkedin.com/in/jeffreybowman/ 
• Instagram: https://www.instagram.com/jeffreylbowman/ 
• Facebook: https://www.facebook.com/jeffrey.bowman 

Connect with Reframe:

• Website: https://getreframe.com/ 
• LinkedIn: https://www.linkedin.com/company/getreframe/
• Facebook: https://www.facebook.com/getreframe
• Instagram: https://www.instagram.com/getreframe/

Summary

In this episode, Jeffrey L. Bowman interviews Charlie McKittrick, exploring the evolution of the advertising industry from traditional methods to digital transformation. They discuss Charlie's journey into advertising, the cultural shifts within Ogilvy by starting the industry's first cultural agency (OgilvyCULTURE), and the challenges of integrating multicultural audience insights and strategies within a "general market" agency model.

The conversation highlights the importance of understanding audience dynamics and the need for a holistic approach to marketing in a rapidly changing landscape. In conversation, they discuss the evolving landscape of marketing and advertising, focusing on the importance of diversity, the challenges of transitioning between agencies, and the need for a holistic approach to understanding multicultural audiences. They reflect on the industry's progress and setbacks, emphasizing the significance of talent and how it shapes the effectiveness of marketing strategies.

Keywords

Change Podcast, advertising, marketing, multicultural, Ogilvy, Charlie McKittrick, digital transformation, audience dynamics, segmentation, integration, marketing, diversity, advertising, multicultural, capitalism, business outcomes, industry evolution, talent acquisition, cultural insights, agency dynamics.

Takeaways

• The advertising industry has undergone significant changes since 2009.
• Creativity and business must work hand in hand for success.
• Ogilvy's culture was rooted in specialization, which posed challenges for integration.
• Understanding audience dynamics is crucial for effective marketing.
• Segmentation in advertising needs to evolve to be more inclusive.
• The shift towards digital marketing has transformed storytelling methods.
• Building a new practice requires navigating internal tensions and expectations.
• Cultural understanding is essential for effective marketing strategies.
• The importance of mentorship and sponsorship in career development.
• The future of advertising lies in integrating various marketing disciplines. 
• The new majority in marketing requires a broader understanding of diverse audiences.
• Transitioning between agencies can bring new perspectives and challenges.
• The industry has made strides in inclusivity but still faces setbacks.
• Talent diversity is crucial for effective marketing strategies.
• Bringing hard conversations into the mainstream is essential for progress.
• Creative and business outcomes should not be seen as separate.
• The importance of driving outcomes in modern capitalism is highlighted.
• Agencies need to adapt to the changing demographics of their audiences.
• Building a diverse talent pool is key to understanding multicultural markets.
• The quest for diversity in advertising is ongoing and requires commitment.

Chapters

00:00 - Introduction to the Change Podcast and Guest Background

03:00 - Charlie McKittrick's Journey into Advertising

05:58 - The Evolution of Advertising: Traditional to Digital

09:00 - Ogilvy's Culture of Specialization vs. Integration

11:55 - The Shift in Marketing Strategies and Audience Dynamics

14:49 - Building a New Practice: OgilvyCULTURE, the first industry Cultural Agency

18:04 - The Challenges of Segmentation in Advertising

20:56 - Launching OgilvyCULTURE: Navigating Tensions and Expectations

23:49 - The New Majority and Market Dynamics

29:48 - Transitioning from Ogilvy to Mother Industries

34:46 - Industry Evolution: Progress and Setbacks

42:35 - Talent and Diversity in Advertising

Connect with Charles McKittrick:

• LinkedIn: https://www.linkedin.com/in/charles-mckittrick-a4a0051/ 
• Instagram:  https://www.instagram.com/cmckittrick/ 
• Facebook:  https://www.facebook.com/cem3rd 

Connect with Jeffrey L. Bowman:

• Website:  https://jeffreylbowman.com/ 
• LinkedIn: https://www.linkedin.com/in/jeffreybowman/  
• Instagram: https://www.instagram.com/jeffreylbowman/ 
• Facebook: https://www.facebook.com/jeffrey.bowman 

Connect with Reframe:

• Website: https://getreframe.com/ 
• LinkedIn: https://www.linkedin.com/company/getreframe/
• Facebook: https://www.facebook.com/getreframe
• Instagram: https://www.instagram.com/getreframe/

Summary

In this episode of the Change Podcast, Jeffrey L. Bowman interviews Marla, the CEO of the 4A's, discussing her journey in the advertising industry, the role of the 4A's in advocating for agencies, and the challenges of achieving inclusivity in marketing. They explore the evolution of advertising, the importance of media transparency, and the future of agency models. Marla reflects on her leadership experience and the need for continued advocacy and change within the industry.

Keywords

advertising, marketing, inclusivity, agency model, 4A's, media transparency, advocacy, industry evolution, cultural marketing, leadership

Takeaways

• Marla has been an advocate for the advertising industry throughout her career.
• The 4A's represents over 600 agencies and directs a significant portion of media spend in the U.S.
• Inclusivity in marketing requires a shift in how agencies and clients approach their strategies.
• The advertising industry is dynamic and constantly evolving, presenting both challenges and opportunities.
• There is a need for agencies to break out of silos and think inclusively about their target audiences.
• Technology can help overcome structural barriers in marketing and advertising.
• The future of marketing will involve multiple agency models tailored to client needs.
• Leadership in the advertising industry requires adaptability and a willingness to embrace change.
• The importance of mentorship and coaching in developing future leaders in the industry.
• Continued advocacy is essential for driving meaningful change in the advertising landscape.

Topics Covered

00:00 - Introduction to the Change Podcast and Marla's Background

04:56 - The Role of the 4A's and Industry Advocacy

10:06 - The Evolution of Advertising and Media Transparency

14:52 - Challenges in Achieving Inclusivity in Marketing

19:52 - The Future of Marketing and Agency Models

24:47 - Reflections on Leadership and Industry Changes

Connect with Marla Kaplowitz:

• LinkedIn:  https://www.linkedin.com/in/marla-kaplowitz-29113821/
• Instagram:  https://www.instagram.com/mkaplowitz/

Connect with Jeffrey L. Bowman:

• Website:  https://jeffreylbowman.com/
• LinkedIn: https://www.linkedin.com/in/jeffreybowman/ 
• Instagram: https://www.instagram.com/jeffreylbowman/ 
• Facebook: https://www.facebook.com/jeffrey.bowman 

Connect with Reframe:

• Website: https://getreframe.com/ 
• LinkedIn: https://www.linkedin.com/company/getreframe/
• Facebook: https://www.facebook.com/getreframe
• Instagram: https://www.instagram.com/getreframe/

In Celebration of the 10 Year Anniversary of the Award Winning Wiley Published Book, Reframe The Marketplace:  The Total Market Approach To The New Majority, Reframe Consulting Is Launching The Change Podcast. Think Revisionist History Format Where Industry Leaders Revisit The Disruptive Total Market Topic and Approach 10 Years Later and Answer The Question, What’s Changed?

Based on the award winning "how to" business book, season one revisits the innovative Total Market approach to inclusive customer experience design. 

Author and host, Jeffrey L. Bowman goes back in time and interview industry leaders to understand why the new change approach was required; discuss the industry reaction to the Total Market Approach; reflect on the lessons learned since starting the first cultural agency while at Ogilvy; and what it took to validate the new change approach, proven to help leaders accelerate inclusive growth. 

In season one, Mr. Bowman interviews industry leaders and discusses the following topics:

Episode One - Challenging The Industry To Change From The Inside Out:  Marla Kaplowitz, Chief Executive Officer of the industry association American Association of Advertising Agencies (4As)

Episode Two - Betting On The Future: The First Cultural Agency:  Charles McKittrick, Chief Strategy Officer at Mother

Episode Three - Documenting The Story About The Change Required:  JL Stermer, Chief Executive Officer, Next Level Lit.

Episode Four - It’s Official: There Is A New Majority:  Patrick Riley, Senior Producer

Episode Five - Good Trouble:  Validating The Total Market Approach:  Lewis Goldman, Former SVP of Market at MetLife.

Episode Six - A Generation(Gen) Z Perspective:  Did The Industry Change Fast Enough?  Alston - Simone Bowman, Producer at FCB New York

For leaders, the lessons learned may be helpful as they look to accelerate growth for their brand and business.  The Change Podcast by Reframe set out to interview industry leaders and ask the question:  What’s changed within the marketing and communications industry since publishing Reframe The Marketplace: The Total Market Approach To The New Majority? ​ 

​Join us, listen to People Leader stories who are unlocking their super power, building inclusive experiences for their marketplace and workplace while future proofing their business.

​Find more episodes at https://getreframe.com/podcast/.

In the fifth and final  episode of our pilot season we're directing our focus inward by delving into the Reframe concept. Our exploration involves a profound interview with leaders who seek to redefine the essence of reframing, along with the overarching ambition to address a longstanding issue through an innovative paradigm shift of change management. 

This episode features conversations with both founders, Jeffrey L. Bowman, the Chief Executive Officer, and Safraz Sears, the Chief Technology Officer. Together, they share insights into the Reframe journey, its inception, and the validation process of their software solution that involved collaborating with over 40 plus Fortune 500 brands and businesses.

What You’ll Learn From this Episode

• Discover Jeffrey's in-depth exploration of DE&I, Reframe, and tech-enabled change management concepts.
• Learn about the historical context of DE&I, understanding its evolution and recognizing why DEI efforts faced challenges over time.
• Find out about the development of a 'change operating system' through Reframe, including the use of a mini cultural assessment tool available at www.reframe.com.
• Learn how Safraz identified a gap in the problem Jeffrey was addressing, leading to their partnership and the development of technology to address that gap.

Topics Covered:

00:01- Jeffrey Getting in-depth into the concept of DE&I, what is Reframe and what is tech-enabled change management

02:51 - Going back to DE&I history in the 60's and understanding how things evolve since then and why DEI efforts were lost in the process

05:08 - Developing a 'change operating system' through Reframe with a mini cultural assessment tool: https://getreframe.com/reframe-cultural-maturity-assessment/ 

08:55 - The number one thing missing why DE&I didn't work back then and how they bridge that gap and overcome the problem

09:02 - Safraz sharing how they’ve found a gap in the problem Jeffrey was solving and partnered with him and started developing the technology to bridge that gap

12:00 - What the journey looks like as they go through multiple iterations of the software – the cultural maturity assessment model

13:05 - How this cultural maturity assessment tool that Reframe built help in identifying gaps in an organization as well as provide solution to those problems.

Quotable Quote:

"Nothing about corporate America was invented, designed, structured for people of color. From a corporation standpoint, what organizations needed was a transformation, and a change management approach. And that's what we've created at Reframe.” - Jeffrey Bowman

“Reframe’s cultural maturity assessment, really is the first cultural assessment in the workplace that you can use today to identify those gaps within your organization and of course has the other solution in terms of treating those gaps as far as technology goes.” - Safraz Sears

"I signed up to solve a large problem, and I knew it was a large problem. DE&I culture in the workplace, corporate America was all new to me. But Jeffrey has been a mentor and I learned the space, learned the gaps, and really was able to bring my technology expertise towards solving that." - Safraz Sears

Connect with Safraz S. Sears:

• LinkedIn: https://www.linkedin.com/in/safrazssears/ 
• Instagram: https://www.instagram.com/safrazssears/ 
• Facebook: https://www.facebook.com/people/Safraz-S-Sears/100011021116461/ 
• X: https://twitter.com/safrazssears 
• Website: https://safrazssears.com/ 

Connect with Jeffrey L. Bowman:

• LinkedIn: https://www.linkedin.com/in/jeffreybowman/ 
• Instagram: https://www.instagram.com/jeffreylbowman/ 
• Facebook: https://www.facebook.com/jeffrey.bowman 
• X: https://twitter.com/jeffreylbowman 

Connect with Reframe:

• Website: https://getreframe.com/ 
• Linkedin: https://www.linkedin.com/company/getreframe/
• Facebook: https://www.facebook.com/getreframe
• Instagram: https://www.instagram.com/getreframe/

Explore the transformative journey undertaken by the Arts and Science Council (ASC) in Charlotte, North Carolina as they navigate the complex landscape of arts funding, equity, and community engagement.

Krista Terrell is an intentional, proactive, thoughtful, consistent, disciplined, focused, ethical, and proven results-driven leader with in-depth knowledge of the nonprofit arts and culture sector for over 20 years.

She is a champion of and influence for representation, equity, inclusion, and accessibility.

At one time, she was chosen by the Arts & Science Council (ASC) Board of Directors to serve as Acting President and later President to lead during a time of organizational change. She right-sized the organization and subleased office resulting in an 87% recovery rate over 8 years. 

She helped secure public and private funding that led to $1.7m investment in creative individuals, a first in the organization’s history.

In this episode, Krista delves into the ASC's commitment to address historical inequities, the strategic decisions guiding their funding practices, and the challenges faced in balancing the city's economic priorities with a community-centric approach. She also brings to light the ASC's proactive initiatives, transparency, and vision for a future where the arts not only thrive but truly represent and serve the diverse and evolving population of Charlotte Mecklenburg.

What you will learn from this episode:

• Discover an Equity Report that outlines the transparency efforts aimed at fostering trust and garnering community support for ASC's mission driven by equity.
• Gain insights into the challenges faced by the Arts and Science Council president and the strategic action steps taken to navigate the journey towards a more inclusive and equitable organization.
• Explore the pivotal role of storytelling in bringing about positive change and garnering support for the Arts and Science Council's initiatives in the arts and culture sector.

Topics Covered:

03:50 - Krista's professional background, her career's big influence, and how she successfully ended up in a career in PR and the arts and culture

13:41 - How the Arts and Science Council originated, its mission, how it's funded

23:05 - Demographic changes, ongoing challenges, initiatives to ensure funding[Culture Block Program], and fostering relationships between the arts and local community

31:24 - Advocating from a top-down to a bottom-up approach, her concept of a people leader, and shift from a grind culture to intentional work

37:48 - Stepping into the Arts Society Council president role: confronting funding cuts and revenue decline and bold actions she took to reshape the organization's direction

43:22 - Talking about the ASC's journey towards equity as contained in an Equity Report revealing historical funding disparities and issuing a public apology for past inequities. 

53:00 - Speaking the truth and being equitable even in the face of potential backlash and storytelling as a means to bring people along on the journey towards equity in arts and culture funding.

61:00 - The importance of transparency and equity in funding and discussing the gap in addressing the needs of all residents in Charlotte concerning arts and culture. 

01:14:08 - The future of the Arts and Science Council (ASC) in terms of the funding as well as capacity-building perspective

Key Takeaways:

"Everything starts with your team. It's really important to nurture them to care for them, to empower them so that they have those growth opportunities."- Krista Terrell

"You're not going to be able to keep every donor, every person. And that's okay. But how I lead is what is in the best interest of the organization."- Krista Terrell

"For me, as well as my team members, we all said, we are not going to talk about the good stuff that we're doing. It is important to tell our history and to tell the truth about the organization's history of inequities."- Krista Terrell

Resource Mentioned:

• ASC's Inaugural Cultural Equity Report 2021, ‘Equity and Inclusion: Expanding National Service’ https://artsandscience.org/wp-content/uploads/2023/04/ASC-Cultural-Equity-Report-FY21-FINAL.pdf 

People mentioned in the interview:

1. Eddie Torres - Leader of Grantmakers in the Arts
2. Liz Fitzgerald - President of The Cabarrus Arts Council
3. Sherry Waters - Former colleague of ASC
4. Kim McMillan - Mentor and former colleague of ASC
5. Bernie Petit - ASC team member, Proven public relations and storytelling professional
6. Hannah Hassan - Local storyteller and poet
7. Barbara Ferguson - Founder of Afro-American Children's Theater

Your Valuable Free Resource:

• Reframe Cultural Maturity Assessment Take Your Free Mini Cultural Maturity Assessment: https://getreframe.com/case-studies/the-reframe-cultural-maturity-assessment/ 

Connect with Krista Terrel:

• LinkedIn: https://www.linkedin.com/in/kristaterrell/
• Website: https://artsandscience.org/

Connect with Jeffrey L. Bowman:

• LinkedIn: https://www.linkedin.com/in/jeffreybowman/ 
• Instagram: https://www.instagram.com/jeffreylbowman/ 
• Facebook: https://www.facebook.com/jeffrey.bowman 
• X: https://twitter.com/jeffreylbowman 

Connect with Reframe:

• Website: https://getreframe.com/ 
• LinkedIn: https://www.linkedin.com/company/getreframe/
• Facebook: https://www.facebook.com/getreframe
• Instagram: https://www.instagram.com/getreframe/