In this wrap-up episode of the Change Podcast, host Jeffrey L. Bowman reflects on the key themes and insights from Season One, which focused on the Total Market Approach to reaching the New Majority. Joined by guests, they discuss the importance of inclusivity in marketing, the challenges faced in the industry, and the need for documentation of the journey towards change. The conversation highlights significant episodes, guest insights, and the overarching goal of fostering a more inclusive advertising landscape. The episode concludes with an announcement for Season Two, themed 'The Future of Inclusion.'

Keywords:

Change Podcast, Reframe, Total Market Approach, Inclusion, Marketing, Advertising, Diversity, HBCUs, Leadership, Industry Insights

Takeaways:

• The theme of Season One was revisionist history.
• The Total Market Approach aims to reach the New Majority.
• Inclusivity in marketing is essential for industry growth.
• Guest insights provided valuable perspectives on change.
• Documentation of the journey is crucial for future generations.
• The advertising industry faces challenges in budget allocation.
• HBCUs play a significant role in storytelling and representation.
• The need for economic inclusion is paramount.
• Future generations must build on the foundation laid in this season.
• Season Two will focus on the future of inclusion.

Chapters:

00:00 Season One Overview and Objectives

02:16 Guest Reflections and Key Insights

05:51 The Importance of Inclusion in Marketing

06:28 Challenges in the Advertising Industry

08:58 Documenting the Journey of Change

11:27 The Role of Data in Marketing Strategies

14:16 The Future of Inclusion in Advertising

16:47 Gen Z Perspectives on Marketing

19:05 Looking Ahead: Season Two Announcement

Connect with Jeffrey L. Bowman:

• LinkedIn: https://www.linkedin.com/in/jeffreybowman/ 
• Instagram: https://www.instagram.com/jeffreylbowman/ 
• Facebook: https://www.facebook.com/jeffrey.bowman 

Connect with Reframe:

• Website: https://getreframe.com/ 
• LinkedIn: https://www.linkedin.com/company/getreframe/
• Facebook: https://www.facebook.com/getreframe
• Instagram: https://www.instagram.com/getreframe/