In this episode, Aaron Krall, Founder at SaaS Growth Hacks shares:

• What SaaS founders are talking about most nowdays
• The psychology behind using your best customers to craft your product messaging
• How to conduct customer interviews to let them tell you the problem you're solving

SaaS Growth Hacks is the largest SaaS community on Facebook.

ProfitLed host, Melissa Kwan and Aaron also discusses:

• How SaaS Growth Hacks started and the future of this community.
• What are the key things you want to extract from customer interviews?
• What’s the best content structure for a homepage that converts?
• When should companies to go through this messaging exercise?

Contact ProfitLed

• Tweet us at @profitledfm.
• Find show notes of each episode on ProfitLed.fm.

Connect with our host

• Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly.
• Subscribe to 'your founder next door', Melissa's bi-monthly newsletter on how to build a company without an abundance of resources and friends in high places.
• Follow @themelissakwan on Instagram and YouTube where she shares short videos of business advice and other truth-bomb sound bites.

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