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S1.EP4 - ABM Doesn’t Have to Break the Bank, with Lisa Cripps, Workhuman
Lisa Cripps, ABM Manager, Workhuman, demystifies Account-Based Marketing (ABM). In this episode, we explore fresh perspectives that set ABM apart from traditional marketing.
By the end of this episode, you'll learn:
- How to target your most valuable accounts for maximum impact
- Practical steps to implement ABM into your startup’s marketing playbook
- Effective tactics to launch ABM without breaking the bank
Connect with Lisa Cripps on LinkedIn.
Orelia Baumel: LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By Collaborative StudiosLisa Cripps, ABM Manager, Workhuman, demystifies Account-Based Marketing (ABM). In this episode, we explore fresh perspectives that set ABM apart from traditional marketing.
By the end of this episode, you'll learn:
- How to target your most valuable accounts for maximum impact
- Practical steps to implement ABM into your startup’s marketing playbook
- Effective tactics to launch ABM without breaking the bank
Connect with Lisa Cripps on LinkedIn.
Orelia Baumel: LinkedIn
Hosted on Acast. See acast.com/privacy for more information.