"What took you here won't take you there." This week, JJ Ruescas is joined by Ferran Tort—a psychologist and high-performance coach who has mastered the art of reinvention. After losing 90% of his vision in his 20s, Ferran transformed his life and now teaches leaders at FC Barcelona and across Saudi Arabia how to navigate the "known zone" and embrace the uncertainty of the AI revolution.

Ferran breaks down the ADKAR framework for change, explains why we need to stop being "Salmons" fighting the current, and shares his practical 10/80/10 framework for using AI without losing the human touch. If you feel stuck in your career or overwhelmed by the pace of tech, this episode will give you the psychological tools to lead your own transformation.

Key Takeaways:

• How to shift from an "I cannot" to a "How can I?" mindset.

• The 5 steps to lasting change (ADKAR).

• Why AI is about systemization, not just "new Google."