Hey Thrivers! Today I am speaking with Aaron Watson, a leader with a passion to create value for others. He is the co-founder and CEO of Piper Creative, a marketing agency that provides documentary as a service. This takes form in professionally produced podcasts and vlogs for other businesses. Aaron is also the host of the Going Deep with Aaron Watson Podcast, which has over 100,000 downloads in over 120 countries,  and as a master in the medium of content creation that is near and dear to my heart, I am honored to welcome him to the show today. He has an incredible story with many accomplishments. I hope you enjoy as we go deep into discussion about how to create truly valuable content for customers and leverage your strengths to grow your business.