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S2 80. Stop Chasing Downloads: Focus on these 3 Metrics Instead
In 2024, podcasts have emerged as a potent tool for elevating personal and brand authority. Yet, amidst their growing popularity, many brands and agencies grapple with the challenge of tracking their return on investment. According to the State of Podcast Agencies 2024 report, the biggest hurdle, cited by 33% of respondents, is measurable ROI. If your business is also navigating this conundrum, this article will guide you on how to effectively measure and maximize your podcast's impact.
Chapters:- 00:00 Introduction to Podcasting Power
- 00:26 The Importance of Tracking ROI in Podcasting
- 01:08 Key Metrics for Podcast Success
- 01:46 Understanding Your Podcast Dashboard
- 03:15 Evaluating Overall Trends in Podcast Growth
- 05:43 Analyzing Episode Consumption
- 08:47 Identifying Top Traffic Channels
- 14:07 Conclusion and Call to Action
- 14:37 Outro and Final Thoughts
Resources mentioned in this episode:
👩💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour
Let's work together to grow your podcast. Book your discovery call:
https://bit.ly/PPodParty
For the full list of links, resources and show notes, please visit:
https://www.thepodcastspace.com/podcast/s2-80-stop-chasing-downloads-focus-on-these-3-metrics-instead
Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c
Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e
💸 Affiliate links:
Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace
Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E
Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf
Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10
Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
Mentioned in this episode:
Podcast Power Hour
👩💻 Book your Podcast Power Hour: www.thepodcastspace.com/powerhour
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
View all episodes
By The Podcast Space, Ana Xavier
5
1414 ratings
In 2024, podcasts have emerged as a potent tool for elevating personal and brand authority. Yet, amidst their growing popularity, many brands and agencies grapple with the challenge of tracking their return on investment. According to the State of Podcast Agencies 2024 report, the biggest hurdle, cited by 33% of respondents, is measurable ROI. If your business is also navigating this conundrum, this article will guide you on how to effectively measure and maximize your podcast's impact.
Chapters:- 00:00 Introduction to Podcasting Power
- 00:26 The Importance of Tracking ROI in Podcasting
- 01:08 Key Metrics for Podcast Success
- 01:46 Understanding Your Podcast Dashboard
- 03:15 Evaluating Overall Trends in Podcast Growth
- 05:43 Analyzing Episode Consumption
- 08:47 Identifying Top Traffic Channels
- 14:07 Conclusion and Call to Action
- 14:37 Outro and Final Thoughts
Resources mentioned in this episode:
👩💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour
Let's work together to grow your podcast. Book your discovery call:
https://bit.ly/PPodParty
For the full list of links, resources and show notes, please visit:
https://www.thepodcastspace.com/podcast/s2-80-stop-chasing-downloads-focus-on-these-3-metrics-instead
Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c
Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e
💸 Affiliate links:
Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace
Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E
Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf
Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10
Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
Mentioned in this episode:
Podcast Power Hour
👩💻 Book your Podcast Power Hour: www.thepodcastspace.com/powerhour
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp