Season Two of Estate Agency Mastery is here, and this season is all about lead generation. We’re kicking things off with a discussion that might surprise you – digital marketing and creating *strong online presence as an independent or self-employed estate agent.Our guest, Chris K, is an expert in this space and joins us to share practical strategies for building a digital footprint**, mastering social media marketing, and making Facebook and Instagram work for your estate agency business.Key Topics Covered:✅ Why independent and self-employed estate agents struggle with digital marketing✅ The importance of **choosing one social media platform** and sticking with it✅ Daily posting strategies – what to post even if you don’t have new properties✅ The power of **personal branding** and why you should be more than just property posts✅ How to build **trust and engagement** on social media (No Like Trust model)✅ Understanding **Google Ads vs. Facebook Ads** – where should you invest?✅ Why **Google Search Ads** are a must for estate agents (and what to budget for them)✅ The importance of **remarketing** – how to stay top of mind with potential clients✅ Common mistakes agents make with digital marketing (and how to fix them!)✅ The **#1 mistake** agents make when posting properties on social mediaChris K’s Top Digital Marketing Tips for Estate Agents🚀 Post consistently – daily posts help you stay visible and build your audience🚀 Engagement first, sales second – warm up your audience before pitching🚀 Retargeting is key – don’t let potential clients slip away🚀 SEO is dead – pay to play – why Google Ads should be part of your strategy🚀 Track everything – make sure you’re collecting data and optimising results*Resources & Mentions:🔗 Follow Chris K for more digital marketing insights (Instagram: @ChrisKMarketing)🔗 Google Search Ads – Start with a small budget (£5–£10/day)🔗 Meta Ads – Use Facebook retargeting ads to stay in front of potential sellers🔗 AI Ad Launchers – Automate your ad creation for better results🔗 Follow these marketing leaders for inspiration: - Alex Hormozi - Gary Vee - Tony Robbins - Brendon Burchard