Welcome back to Estate Agency Mastery -CHRISTMAS EDITION! In this special live Christmas edition, we’re joined once again by the one and only Simon Gates, whose previous appearance was our most viewed episode. Simon shares three actionable tips to target withdrawn properties as we enter the start of 2025. Whether you’re in Birmingham, Belfast, or Bognor Regis, this episode is packed with strategies to help you connect with sellers and stand out from the competition.

What You’ll Learn in This Episode:

1. Just Do It – Why agents need to act fast and stop over-planning when targeting withdrawn properties.

- Key insight: 50-55% of properties don’t sell, and nearly half of those will return to the market within a year.

- How to use these statistics to gain a competitive edge.

2. Direct Mail That Works – Tips for writing letters that get results.

- Personalise your approach: Colored envelopes, handwritten addresses, and stamps make a huge difference.

- What to include in your letter: Highlight success stories like “We sell properties other agents can’t.”

3. Leverage Your Own Withdrawn Data – Don’t forget properties that withdrew from your agency.

- Why staying in touch matters: Sellers may still be motivated to move.

- Scripts for re-engaging past clients, even if the relationship was tricky.

*op Direct Mail Tip:

- Use a **PS (Postscript)** and a QR Code at the bottom of your letter to include a strong call-to-action.

- Example: PS: Scan the QR code to see how many buyers are registered in your area right now!”*

Key Stats Shared:

- 50-55% of properties nationally are not selling.

- Of those, 45% will return to the market within 12 months.

- In London, only 38.7% of properties sell, creating an even greater opportunity.

Golden Quote:

“Don’t archive relationships—a withdrawn property isn’t a stopped move; it’s a paused move. Stay in touch and be ready when sellers are ready to re-list.” – *Simon Gates*

Thank You:

Big thanks to Simon Gates for joining us again and sharing his expert advice. And thank you for tuning in to this special Christmas edition!

Don’t Forget: If you enjoyed this episode, subscribe to the podcast and leave a 5-star review—it helps more agents master their craft.

Welcome back to Estate Agency Mastery! This episode is packed with insights and strategies for estate agents looking to stay ahead in 2024 and beyond.

1. Reassess Your Dependency on Portals

- Mal shares why Rightmove might be more of a liability than an asset in the future.

- Learn how to future-proof your agency by exploring alternative ways to generate leads and build your brand.

- Tips to wean off portals:

- Showcase properties outside of portals (e.g., exclusive Facebook group releases). - Utilise CRM reverse matches to engage your audience directly.

2. Craft a Unique Brand Story

- Mal stresses the importance of focusing on your USP (Unique Selling Proposition) to stand out in a crowded marketplace.

- Understand your target audience: their habits, needs, and preferences.

- Practical steps to build your presence:

- Attend local events like school fairs or markets.

- Highlight unique community features in property descriptions to connect emotionally with vendors and buyers.

3. Leverage AI Virtual Assistants

- Discover how an AI assistant can transform your agency’s efficiency and client experience:

- Handles inquiries 24/7 with precise, personalized responses.

- Offers natural language search to match buyers with specific property features like “skylight kitchens” or “sea views.”

- Enhances local engagement by connecting buyers with the best nearby businesses.

- Examples include integrating the assistant with WhatsApp for seamless communication.

4. Boost Your AI Literacy- Mal’s advice: Dive into AI tools to stay ahead of the curve. - Tools to try: ChatGPT, Claude, Google Gemini, and MidJourney.

- Experiment and learn how AI can help with tasks like marketing, customer support, and market insights. Resources Mentioned in This Episode:

- Free Webinars & Newsletters: Find practical AI tips for estate agents.

- AI Assistants:** Links and recommendations for tools to get started.

- Property Marketing Tips: Strategies to build a brand that outshines competitors. Stay tuned for future episodes where we’ll dive even deeper into practical strategies to help you thrive as an agent. Did this resonate with you? Share your thoughts and tag us on socials. Don’t forget to subscribe so you never miss an episode of Estate Agency Mastery!

Welcome to an episode packed with energy and actionable insights! This time, we’re thrilled to have Oliver Howard from OHRE joining us. Known for shaking up the Southwest London property scene with bold marketing and a fresh perspective, Oliver is here to share his journey and three transformative tips for estate agents—whether you're in

Estate Agency Mastery: Authenticity, Automation, and the Power of "No" with Kristjan Byfield

In this episode, Chris Buckler is joined by Mark from Rex, who brings a unique perspective from the tech side of estate agency operations. Together, they dive into actionable strategies agents can use to streamline and enhance prospecting, operational efficiency, and long-term growth. Whether you're an agent in Birmingham, Belfast, or Bognor Regis, Mark shares powerful techniques that you can start implementing immediately to improve your business.

Episode Overview: In this episode of Estate Agency Mastery, we sit down with Kieran, the founder of Propalt, a tool designed to help estate agents scale their business. While Propalt is a great resource for agents, this episode is all about Kieran sharing his top three actionable tips for estate agents to stand out, generate more leads, and grow their business—whether you’re based in Birmingham, Belfast, or Bognor Regis.

Key Takeaways:

Memorable Quotes:

Resources Mentioned:

Actionable Advice:

Links:

Next Episode Preview:
Join us in the next episode where we explore more tech tools for estate agents and how to stay ahead of market trends.

**Show Notes: The Estate Agency Podcast with Chris Buckler and Megan**

**Introduction:**

- Host: Chris Buckler from The Estate Agency.

- Special Guest: Megan, a highly visible and proactive figure in the property industry.

- Discussion focus: Key strategies for building relationships and growing your estate agency business, applicable whether you're in Birmingham, Belfast, or Bognor Regis.

**Key Discussion Points:**

1. **Building Relationships is Key:**

- Megan emphasizes the importance of relationship building in the property industry.

- Rather than chasing new leads, focus on maintaining communication with your existing CRM contacts – there’s a wealth of opportunity already within.

- Regular check-ins, not just for selling, but for keeping clients engaged and connected with the agency.

2. **Proactive Client Communication:**

- For Lettings: Megan calls her entire portfolio every three months, even for tenants. Simple check-ins can uncover opportunities to expand or sell properties.

- For Sales: Pay attention to key milestones, such as anniversaries of purchase or mortgage renewals. Early communication could reveal potential sales or upsell opportunities.

- Tenants today are often buyers tomorrow, making them a valuable group to build relationships with early.

3. **Delivering Genuine Care:**

- Chris and Megan share stories about going the extra mile for clients, like checking on properties and handling unexpected situations to create trust.

- Going above and beyond leads to better client retention, stronger referrals, and a sense of long-term partnership.

4. **The Power of Thoughtful Gestures:**

- Examples of thoughtful gestures, from checking on a tenant's iron to cleaning a property’s communal areas.

- Such gestures create goodwill and lead to loyalty, even in tough situations like maintenance delays.

5. **The ‘One-Night Stand’ Analogy:**

- Megan compares client relationships to long-term partnerships. Agents should avoid making clients feel like a “one-night stand” – be memorable, not forgettable.

- Invest in your clients with regular, thoughtful contact, showing them you’re invested in their long-term success.

6. **Categorizing Landlords:**

- Megan shares her strategy for categorizing landlords into groups like ‘Accidental Landlords,’ ‘Nervous Landlords,’ and ‘Investor Landlords.’

- This helps to manage and maintain your portfolio by identifying potential sellers and buyers within your client base.

7. **Opportunities for Seamless Transactions:**

- Megan shares how orchestrating internal sales between landlords can keep properties in the portfolio, while generating sales fees and keeping tenants happy.

- Adding extra services like mortgages, conveyancing, and furniture packs can provide even more value.

8. **Chris’ Takeaway:**

- Structured communication is the key takeaway. Don’t cold call for the sake of it—make each interaction meaningful and full of value.

- Structure your follow-ups around key milestones, and always look for opportunities to add ancillary services, which can boost revenue and client loyalty.

**Closing:**

- Megan's insights have provided a fresh approach to relationship building and maximizing value in the property business.

- Chris expresses excitement about using Megan's tips at The Estate Agency and hints at having Megan back on the podcast soon.

**Call to Action:**

- Stay tuned for more episodes packed with actionable insights for estate agents looking to grow their business.

- Don’t forget to subscribe to the podcast and follow us on social media for updates!

**Podcast Episode 21: Estate Agency Mastery with Chris Watkin**

Welcome to episode 21 of *Estate Agency Mastery*! Today, we're thrilled to have property expert Chris Watkin on the show. Chris has helped letting and estate agents across the UK, including in Birmingham, Belfast, and Bognor Regis, gain more property valuations. In this episode, Chris shares actionable strategies to implement immediately to boost your business.

### Key Takeaways:

1. **Get More Valuations**: Chris emphasizes the need for estate agents to stand out in a crowded market. Posting listings on social media is essential but not enough. Instead, focus on creating valuable content that homeowners care about, particularly around property market trends.

2. **Join Local Facebook Groups**: Engage with your local community by joining and posting in town-specific groups, housing estate groups, and even school communities. Share valuable content like local property market updates, rather than just listings.

3. **Create Video Content**: Chris shares three quick ideas for video content any agent can create today:

- **Market Trends**: Compare home prices in your town over the last few years using data from Rightmove or other platforms.

- **Rental Analysis**: Calculate average rents in your town and provide updates on rent changes over time.

- **Top 50 Streets Countdown**: People love knowing the most expensive streets in their area. Create countdown videos that engage local homeowners.

4. **Community Engagement**: Chris advocates interviewing local shop owners to build trust and rapport within the community. Being interested in your town and its people will ultimately make them interested in you.

5. **The Frozen Peas Method**: Chris explains a unique and highly effective door-knocking technique where you help potential clients with their onward property search while subtly building rapport and trust.

6. **Self-Employed Estate Agents**: For those going solo, Chris stresses the importance of hard work and patience. Self-employment isn’t easier—it’s about dedication and effort over time to achieve success.

### Resources Mentioned:

- **Frozen Peas Method Video**: [Frozen Peas Method on YouTube](https://www.youtube.com)

- **Chris Watkin’s Free Training**: Text “FREE STUFF” to 07951 147 572 to receive over 50 videos with 8+ hours of training content.

- **Chris Watkin’s Content Writing Service**: For £350+VAT per month, Chris writes property market reports and content that make agents look like local property experts.

### Get in Touch:

- **Chris Watkin Ghostwriting Service**: For exclusive content and marketing support, reach out to Chris directly.

Stay tuned for more episodes, and don't forget to implement these strategies today! Let’s make your estate agency the go-to choice in your area.

Podcast Show Notes: Estate Agency Mastery with Alex Evans from Estate Apps

In this episode, we are joined by Alex Evans from Estate Apps. While Alex is a supplier, he's here to deliver some amazing insights on estate agency mastery that are both practical and actionable. We dive deep into topics ranging from leveraging social proof, personal branding, and innovative ways to drive listings. Whether you’re an agent in Birmingham, Belfast, or Bognor Regis, Alex shares tips that you can start implementing in your business tomorrow.

Key Takeaways:

Resources Mentioned: