Welcome back to Estate Agency Mastery! This episode is packed with insights and strategies for estate agents looking to stay ahead in 2024 and beyond.

1. Reassess Your Dependency on Portals

- Mal shares why Rightmove might be more of a liability than an asset in the future.

- Learn how to future-proof your agency by exploring alternative ways to generate leads and build your brand.

- Tips to wean off portals:

- Showcase properties outside of portals (e.g., exclusive Facebook group releases). - Utilise CRM reverse matches to engage your audience directly.

2. Craft a Unique Brand Story

- Mal stresses the importance of focusing on your USP (Unique Selling Proposition) to stand out in a crowded marketplace.

- Understand your target audience: their habits, needs, and preferences.

- Practical steps to build your presence:

- Attend local events like school fairs or markets.

- Highlight unique community features in property descriptions to connect emotionally with vendors and buyers.

3. Leverage AI Virtual Assistants

- Discover how an AI assistant can transform your agency’s efficiency and client experience:

- Handles inquiries 24/7 with precise, personalized responses.

- Offers natural language search to match buyers with specific property features like “skylight kitchens” or “sea views.”

- Enhances local engagement by connecting buyers with the best nearby businesses.

- Examples include integrating the assistant with WhatsApp for seamless communication.

4. Boost Your AI Literacy- Mal’s advice: Dive into AI tools to stay ahead of the curve. - Tools to try: ChatGPT, Claude, Google Gemini, and MidJourney.

- Experiment and learn how AI can help with tasks like marketing, customer support, and market insights. Resources Mentioned in This Episode:

- Free Webinars & Newsletters: Find practical AI tips for estate agents.

- AI Assistants:** Links and recommendations for tools to get started.

- Property Marketing Tips: Strategies to build a brand that outshines competitors. Stay tuned for future episodes where we’ll dive even deeper into practical strategies to help you thrive as an agent. Did this resonate with you? Share your thoughts and tag us on socials. Don’t forget to subscribe so you never miss an episode of Estate Agency Mastery!