What does it take to run one of the UK’s top 100 estate agencies, sell over 100 properties every month, and still stay hands-on in the day-to-day business? In this episode, we sit down with Steve Beercock of Beercocks to uncover how he’s developed his agency into a sales powerhouse while keeping his feet firmly on the ground.

Steve shares the “square peg in square holes” philosophy that reshaped his team, the systems that turn his ideas into action without pulling him away from the front line, and the personal changes that have boosted both his work and home life. Whether you’re an estate agent looking to grow your business, streamline your team, or simply work smarter, Steve’s story is packed with actionable insights you won’t want to miss.

🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing.

In this episode, we’re joined by the bold, passionate, and unapologetically opinionated John Ghent – a seasoned estate agent who’s taken TikTok and Instagram by storm. With videos hitting over a million views, John is on his way to be known as The Digital Mayor of Leicester, using short-form video to build a loyal audience and local influence. Mr Watkin would be proud!

John pulls back the curtain on his content strategy, reveals the mindset shift that helped him embrace the camera, and explains how his process has evolved over time to consistently create viral, high-impact videos that resonate with his audience. Expect honesty, humour, and plenty of practical takeaways for agents looking to raise their profile online.

If you're trying to figure out how to stand out in a saturated market or wondering what TikTok can really do for your brand – this is one not to miss. 💥

"The Digital Mayor of Leicester" – TikTok Viral Sensation John Ghent

In this episode, we’re joined by the bold, passionate, and unapologetically opinionated John Ghent – a seasoned estate agent who’s taken TikTok by storm. With videos hitting over a million views, John has become known as The Digital Mayor of Leicester, using short-form video to build a loyal audience and local influence.

John pulls back the curtain on his content strategy, reveals the mindset shift that helped him embrace the camera, and explains how his process has evolved over time to consistently create viral, high-impact videos that resonate with his audience. Expect honesty, humour, and plenty of practical takeaways for agents looking to raise their profile online.

If you're trying to figure out how to stand out in a saturated market or wondering what TikTok can really do for your brand – this is one not to miss. 💥

Sponsored by: Iceberg Digital

In this energised episode, Mark and Ian reflect on recent standout podcast guests—Clint, Steve Beercock, and James—and the powerful insights they've shared around personal development, content creation, and evolving estate agency practices. From Zoom to face-to-face recordings, the duo explore how in-person collaboration creates space for higher energy, richer conversations, and industry-changing ideas.

They reveal two exciting secrets that will be game-changers for agents...

Other key topics covered include:

• The value of exclusive listings vs. multi-agency strategies

• Pricing strategies that align with seller motivation

• Current market trends and how solicitor holidays are affecting completions

• The role of consistent client communication in maintaining an effective pipeline

• Inspiration from listeners like Ben Roberts, who is already using the podcast for team training

In this explosive episode, Mark and Ian are joined by industry insider Clint Nykamp – former Connells employee – to unpack the shocking revelations from the BBC Panorama episode aired on 14th July.

The trio dive deep into the dark side of corporate estate agency, spotlighting pressurised sales tactics, target-driven culture, and the manipulation that often blurs the line between hustle and harm. They also scrutinise the poor service standards and overvaluing practices exposed at Purplebricks, raising big questions about accountability in the hybrid and online model.

Is this just bad behaviour, or does it reflect something rotten in the core of some big agency structures? And more importantly – what can independent agents learn from it to stand out for the right reasons?

This is a no-holds-barred conversation that every agent needs to hear.

In this future-facing episode, Rowan Waller returns to talk about the rise of Answer Engine Optimisation (AEO) and how AI-generated content is transforming the way estate agents reach their audience. Mark and Ian dive into how AEO is different from traditional SEO—and why optimising for tools like ChatGPT, voice search, and Google’s new search experience could become a competitive edge. Rowan shares tactical examples of how to use AI summaries, structured answers, and smarter content formats to get found faster, build trust, and serve modern buyers and sellers better. Essential listening for agents who want to futureproof their marketing and communications.

https://www.linkedin.com/in/rowan-waller/

In this episode, we’re joined by mortgage advisor Tom Ashton to explore what’s really going on in the mortgage market—and what estate agents need to know next.

Tom shares the latest on fixed-rate stability (including rates as low as 3.84%), the impact of new stress testing, and what changes in swap rates and the Bank of England base rate really mean for your buyers and sellers.

But it’s not just numbers—Tom also dives into the human side of world-class real estate: why communication, empathy, and early engagement with a broker can transform the client experience.

We wrap with practical strategies for agents to build better relationships with mortgage advisors and unlock stronger, more reliable lead generation.

https://www.linkedin.com/in/tom-ashton-824b9b41?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing.

Most estate agents don’t fail because they lack leads. They fail because they don’t understand their numbers.

In this episode, Royston Guest joins Ian and Mark to uncover the biggest blind spots in estate agency businesses today—starting with cash flow. With only 53% of listed properties completing in 2024, many estate agents are waiting up to 180 days to get paid. That’s not sustainable.

Royston shares real-world advice on managing cash flow, understanding gross profit vs net profit, and why chasing vanity metrics (like listings and followers) won’t pay your bills. He urges agents to focus on financial performance, not just top-line revenue.

Whether you're an independent estate agent or running a growing agency team, this episode is your blueprint for building a profitable, resilient business that lasts.

💡 Key Talking Points:

Why cash flow is the #1 issue facing estate agents in 2024

The dangerous lag between listing and completion (120–180 days)

What every estate agent should know about gross profit and net profit

How to stop chasing vanity metrics—and track what really matters

Why most estate agents can’t calculate key business metrics—and how to fix it

Recurring revenue: how lettings and financial services can smooth cash flow

🎯 Action Steps:

Download Royston’s ‘Seven Fatal Mistakes’ Report and use it for honest self-review below

Reassess your agency’s financial health—start with profit and cash

Educate your team on how long it really takes to get paid

Set up recurring revenue streams to stabilise your business model

Prioritise financial data and metrics over performance “fluff”

Download the report here:

https://www.poweragency.co.uk/7-fatal-mistakes-report

In this episode of The World Class Real Estate Podcast, Mark and Ian break down how to strategically expand your estate agency into new territories. From village-to-village growth to a more scientific, data-driven approach, Ian shares the exact research he does before entering a new area—and why traditional methods might be holding you back.

🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing.

In this bold and thought-provoking episode, Mark and Ian explore two powerful themes: the role estate agents can play in the education system, and the importance of personal development within our teams.

First, they dive into why our children should be learning about mortgages, financial literacy, and real-world life skills much earlier—and how estate agents could be part of that solution. Then, the conversation shifts toward self-improvement, with a focus on how helping our teams grow as individuals can lead to stronger, more resilient businesses overall.

Packed with practical insights, big ideas, and real-world experience, this episode challenges traditional thinking and aims to inspire action—both in our schools and our offices.

👂 Do you agree? Should estate agents step up in education—and are you investing enough in your own team's growth?

🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing.

In this episode, Ian and Mark sit down face-to-face with one of the UK’s most accomplished estate agents – Michelle Gallagher, co-owner of JD Gallagher in Lancaster. Alongside her husband John Gallagher, Michelle has led their agency to back-to-back EA Masters wins in 2022 and 2023 – the most prestigious accolade in the UK property industry.

Michelle opens up about the disciplined routines, powerful habits, and relentless consistency that have helped her build one of the country’s leading agencies. From her market update videos to her evolving video marketing strategy, Michelle shares how she keeps her brand fresh and her clients engaged.

We also get a behind-the-scenes look at John Gallagher’s vital role as Managing Director – a “tight ship” captain and demon negotiator whose influence is central to their success.

This episode is packed with takeaways for estate agents everywhere – a masterclass in culture, leadership, and the compound effect of doing the right things every single day.

WCRE has partnered with Iceberg Digital as our exclusive sponsor 🙌

The World Class Real Estate Agents podcast is all about raising the bar in our industry—and this partnership is a perfect fit.

Why? Because Iceberg Digital isn’t just another PropTech business.

This is company that is actually moving the dial for estate agents.

✅ AI-powered prospecting to find new listings before your competitors

✅ Marketing that wins instructions by putting your brand front and centre

✅ A fully integrated CRM that transforms the way your team works