This is something very different to our 'usual programming'...but I really recommend you listen to this! 

We are joined by Psychotherapist, Author, and Podcaster Ella McCrystal, who shares some incredible insight into how our brains work and how we can re-mould it to improve our work and personal lives...

As a total newbie to this whole subject, I found this conversation incredibly interesting, and there will definitely be some actionable tactics you can employ in your day to day life from this episode. 

Estate Agents deal with so many emotions - with their clients and their teams - using Ella's knowledge can help manage these more easily. In this conversation, Ella answers our questions on: 

• Fear, imposter syndrome, anxiety - and how to overcome them
• Fight & flight responses, where they come from and how to manage them
• Real 'authenticity' and how to be truly authentic (including on socials!) 
• Your 'energy' (you'll have to listen to understand what we mean by this subject!) 
• How to protect your mindset from clients who offload their problems onto you
• What is your core self (and why that matters)
• Belief systems
• And how to leverage these through social media strategies too.

We hope you enjoy listening to this conversation as much as we enjoyed recording it, and finishing the year on a particularly special episode. 

A big thank you to everyone who has listened or watched Property-Porn Stars this year, we hugely appreciate it and look forward to creating more content in 2025 - we've got some special stuff planned! 

Check out Ella on Instagram where you can find links to all her work: https://www.instagram.com/ellamccrystal/?hl=en-gb

Richard Austen, MD of By Design in South Cambridgeshire, explains how he cold-started his premium estate agency business from zero to £15,000,000 instructions in a matter of months. 

Transitioning from the volume market to the premium market, as explaining how the sales training he received in the motor trade before that, Richard takes us on the journey, the highs and the lows, of his journey in the world of high-end homes.

In this conversation we cover: 

What service levels are expected - and is Selling Sunset to blame? 

Doorknocking - the RIGHT way

The increasing standards expected in marketing

Transitioning into the premium market

How to cold-start in the premium market

Managing social-media pages, both personal and professional

Online and offline marketing strategies

Managing rejection

'Second-hand' instructions

Review plans with vendors

And so much more. Special shout outs to Christopher Watkin and James Skudder. Full podcast live now, check it out! 

Matt Strafford is the co-founder of Dream Home Films, one of the premium property industry's leading photography and videography companies (as well as being a lead singer in the band!). 

In this podcast we delve into what Matt sees from the behind the lens, what the best agents are doing in their property marketing, and what the future of videography, social media, and property marketing looks like...! 

More than that, Matt's background in the music industry is fascinating, and how he combines that creativity with a shrewd business mind is very interesting... 

All that, plus: 

-What the best agents, and the 'pros', do on camera for maximum benefit

-Managing rejection, and building resilience

-How to be natural on camera

-The knack of 'trusting the process'

-Hiring, firing, and expectations of team members

-The importance of a 'Director' in videography

...and loads more besides, 

Check out this excellent, and very different, episode - available now on all streaming platforms! 

James Cooper, MD of By Design in South Devon, talks Matt and David through how he was instructed on £18,000,000 of instructions in the first 10 weeks of his business launch, his journey into premium agency and how he has been so successful in it. 

If you are in residential agency, and you are interested in moving into the premium market, or want learn from one of the best in the market, this is a great episode to listen to. We discuss: 

How property brochures not only have a role in this new world of A.I., but how to use them to win instructions! 

Can one person run both a premium brand, and a residential brand?

How to use a network of professionals around you to generate more business

What a 'genuinely personal' service means for premium homeowners

International - working with overseas clients

'Traditional estate agency, modern technology'

Generational difference in estate agency today

And so much more besides. 

Available now on all streaming platforms. 

This is the story of how my brother, Sam, took the opportunity, when it presented itself, to attempt a summit of Mount Everest - a climb 8,848 metres above sea level, or 29,032 feet, and whether he succeeded or not. 

It is a fascinating adventure in so many aspects, the extremes, the endurance and the experience, and although it was a story I wanted to hear from him directly, we actually recorded this episode for just one persons benefit, as you will hear. 

I am very fortunate to have a podcast, so although this episode is explicitly 'non-business' I wanted to use the platform to share with anyone who wanted to listen (and, in my opinion, it is worth a listen!). 

A few points to consider before listening: 
- firstly, trigger warning, (which feels weird to say) but there is quite a lot of death mentioned in this podcast, some quite graphic and at times horrifying, pretty much all towards the second half of the episode. 
- On that note, this is longer than the usual episodes, at about 2 hours. We didn't really care how long it took, it was more important for us (and its intended audience) that we did the subject justice. 
- Although you can watch this on YouTube, I probably wouldn't recommend it. It's just me and Sam sat in our parents house (not the usual studio in Canary Wharf), so not a lot to see! 

Simon is a brilliant premium agent, bringing his talent as a designer into the world of agency, not only from a visual perspective but also by creating a formula for generating new business. Simon Gates often uses Simon Cowie as a case study with his clients, and in this episode we go into why, and a load more besides, including:

• How to launch properties, and effectively manage the 'when can you get it on the portals' question from vendors.
• How to use social media as an estate agent...when you hate social media! 
• How to gain up-front marketing contributions from clients, and exceed their expectations in doing so.
• Pricing strategies and client retention.
• The importance of branding, and experience, in estate agency.
• What 'the line' is with social media.
• ... and what Selling Sunsets taught Simon about agency...!

Simon kindly shares so much insight in this episode, its one not to be missed. 

Steve Carroll shares a fascinating insight into the comparison between the Australian and UK estate agency industry, even more interesting from his time at top-flight portal businesses... including the 'scary' future of property portals. 

• What are UK agents better at than their Aussie counterparts? (And where are they worse...?)
• How Aussie agents market themselves so well
• How to get the most out of your portal partners
• Why are fees higher in Australia
• Is it 'easier' in Aus?
• How do the best Aussie agents manage their 'digital shop window'
• The future of property portals (what the 'Australian Rightmove' is doing!)

A very unique podcast, with Steve providing a unique, global perspective on the estate agency and portal industries. A great episode with a brilliant guest, don't miss it! 

Alia Khan is a superb premium agent, taking her market by storm - listing over £10,000,000 worth of instructions in the first ten weeks since launching her new business. 

In this episode, we discuss this (of course!) but a lot more, including: 

The feeling of being the 'black sheep of the family'; defying expectations of those closest to you

The pitfalls and benefits of being 'always on'

The importance of ethics in estate agency, and handling difficult conversations

Approach to social media and channel management

Property launch strategy as an instruction winner

How to manage price conversations

What to do when other agents bad-mouth you

Managing mindset regarding underhand tactics from other agents

Having a videographer to vlog behind the scenes content of your day to day life

And a shocking story about discrimination in the industry...

And a lot more... its a great episode for lots of different reasons, available on all the usual channels - dont miss it! 

Welcome to PRIME CUT - a special, one-off episode where we take the 'cream' of the Voice of the Agent Survey, and find out what the best premium and prime estate agents are doing...

And the results are fascinating, surprising, and controversial... 

Co-hosted by Marie Fritz, back by popular demand after her first podcast received so much positive feedback, and of course, Simon Leadbetter, the author of the survey of over 800 agents across the country. 

In this episode, you will find out: 

• Fees go up, the further up the market you go...why? 
• What can agents learn from this to achieve higher fees?
• How much does mindset matter when it comes to achieving higher fee levels? 
• Is the premium market 'daunting'... and if so, what can agents do to overcome that perception? 
• How to transition, as an agent, from the 'residential' market to the premium market
• Should you outsource your marketing or keep it in house to win premium business? 
• Who you should hire into your business next?
• Exactly which A.I. tools you should use in your agency, and, how to use them best. 
• even, discrimination and mental health challenges... Premium agents suffer these less, but why? 

To download the full survey, please click this link: https://issuu.com/weareunchained/docs/welcome_to_the_voice_of_the_agent_2024_-_final?fr=xKAE9_zU1NQ

Tanya Baker has a social media following well in excess of 120,000 people, achieves millions of views of her property tours and has featured in national press for her achievements. In this video she shares EXACTLY what she does, her processes, and how her videos perform so much better than most agents' on socials...! Tanya shares:

• Winning a £1,000,000 instruction from TikTok...
• The surprising secret to her viral voiceovers
• How to use social media to outperform the property portals
• Using social media to generate valuations, and win instructions...even make friends! 
• '10,000 followers from one Reel...' how Tanya did it
• Exactly what to put on TikTok, vs other platforms
• What does your follower count actually mean for business

And so much more, aside from socials too - mindset, principals, and methods behind growing her business. 

I promise you'll do something different after listening to this episode... Tanya shares a huge amount of gold, this is an episode not to be missed!