James Kendall is an awesome agent, running a market leading estate agency business in Bedfordshire. Having operated across the market, and in multiple discplines, James has settled on focussing his energy on mastering the premium market. 

In this episode, James talks us through the challenges hes faced and how hes overcome them, what he does differently to win market share in the premium market, and, perhaps most importantly of all, the importance of mindset (and even ego!) when succeeding in the premium property space. 

James shares the strategies hes employed on Linked In to win business from this platform, and how to manage different demographics on different social media platforms. This extends offline as well, and James explains how he tailors different marketing strategies in print to appeal to a wide customer range. 

James also gives insight into how he generates revenue from off-market deals, often a tricky area to get right. 

James is a great guy, and a brilliant agent, so don't miss out on this cracking episode from the self-labelled 'nutty professor' of the estate agency industry! 

Jessica Bishop, Advisor from DDRE Global, joins us in the studio to share her journey, and her insights, into what it takes to be successful in the competitive super-prime market of central London. 

From her experience and learning in a corporate setting, to the challenges and growth of 'going it alone' as  a self employed agent under the DDRE brand and stewardship of 'Mr Super Prime' himself Daniel Daggers, Jessica shares her insights as to what has lead her to success.

Even more than that, she shares her challenges, both personally and the illnesses that threatened to stop her new career (and maybe her life!) in its tracks, to the new world of self-employment and the discipline that comes with it. 

Perhaps the most interesting insight Jessica shares is around networking - a difficult, but absolutely essential, skill in achieving success in the prime and super prime markets, and how she achieves it. 

Networking is a both a discipline and a skill, one that Jessica has mastered through countless hours and countless events connecting with the right clientele, and in this episode she shares her methodology for how to network effectively and efficiently to make the right connections, in the right places, with the right people. 

Jessica shares both some practical advice, as well as inspirational stories, and this is an episode not to be missed! 

#SelfEmployedEstateAgent #Prime #SuperPrime #DDRE #PropertyPorn

In this episode, Simon Gates, founder of Opening the Gates to More Listings, joins David and Matt in the studio to share an amazing wealth of knowledge he has gained...through a career that has spanned estate agency, proptech and supplier, to consultant and one of the most insightful individuals in the industry. 

Simon shares his insight, as well as his learning from working closely with some of the best estate agents in the country, on a wealth of topics from generating more market appraisals, to winning listings, to raising fees, to effective prospecting, differentiation, and social media. 

One not to be missed! 

Join David and Matt as they don their polyester Christmas hats to deliver the '12 Pods of Christmas' special edition of Property-Porn Stars. 

Featuring their highlight and key take-away learning from each of the first twelve guests on the show, this is a short, sweet, and action packed podcast ideal as a distraction over the holiday period! 

Maybe a reminder of the learning from the esteemed guests, or perhaps some episodes you didn't see, or even as a taster for some of the shows you have missed, this episode is a whirlwind tour of twelve brilliant people who have been kind enough to share their learnings with us over the last six months. 

Every guest, without fail, has given us as hosts a new insight into the world of premium property. We are so grateful to them for giving up their time, and although this highlight-reel will never do justice to the full episode and the learnings contained within, we hope this whistle-stop tour of the first 'season' of Property-Porn Stars gives you good reason to listen, or even re-listen, to these episodes. 

So, thank you again to our audience for listening and joining us on this journey, and thank you to our brilliant guests for being so generous with their time and with their knowledge, we appreciate it so much. 

Merry Christmas and Happy New Year, and here's to another year of Property-Porn Stars and some superb guests as we continue to grow the channel and share some of the insight from the best and brightest in the world of premium property. 

See you in 2024!

In this episode, Adam Lascelles, Managing Director of By Design in Lincolnshire, shares an incredible amount of information...

We cover how he started and is expanding his business, why he turns some business down, how he sells properties without Rightmove, how to manage a successful social media presence as an innately private person... and how Adam has beaten his targets for a full years trading, in just four months! 

Even more than this though, Adam shares what he does on a daily basis to ensure his mindset is focussed in the right direction, and what it has been like transitioning from a traditional high street office environment to running his own business. 

The power of collaboration in the premium market, and even how a vendor prospected Adam!

And why now is the perfect market to launch a new business...if you're a good agent.

Thank you for taking the time to share so much Adam! 

In this episode, Freya Melling, central London estate agent, videography company owner and professional property presenter for the country's largest House Draw company, Omaze, shares her secrets and advice on property presentation...

How to conduct the perfect property video, how to present the property and yourself for the maximum impact on camera, and how to maximise that content across socials are just a few of the topics covered in this conversation with Freya. 

Plus, how her life has changed since millions of people now know her face from the massive advertising efforts of Omaze...and what she has learnt along the way, from a company who, arguably, present properties unlike any estate agent in the country! 

One not to be missed. 

In this episode, we speak to James Skudder, founder of the Country Living Group who are using pioneering videography to take the lucrative west Wales market by storm. 

Due to distance, we take to Zoom to quiz James on his business model, what strategies he has employed to achieve such success in the premium market in his area and how he has overcome the challenges of leaving an employed role to set up his own business... just as Covid hit!

James shares how he pushes past burnout, as well as time management - how he manages his premium brand himself, and working with his colleague to manage his core brand estate agency as well...digital marketing vs physical marketing, high street vs remote offices, traditional vs self employed models...TikTok... we get through a lot in 45 minutes! 

A differentiated marketing style, and a differentiated personal style - James shares a huge amount of how he built his business, an episode not to be missed full of practical advice and strategies you can implement in your business immediately. 

In this episode we are joined by the founder of Lemon + Lime Interiors, a multi-award winning home staging company, and multiple author, Elaine Penhaul. 

She talks us through how dramatically homeowners preferences have changed, and how now she is approached by vendors directly BEFORE they consider estate agents, and how staging and styling premium homes is changing: from a differentiator to 'expectation'. 

Elaine also explains the business rationale behind writing a book...and why she's writing a second, becoming a Key Person of Influence in the industry. 

Elaine has arguably done more than any other person to raise the profile and importance of staging and styling property in the estate agency industry, and her infectious energy is no small part of this huge undertaking. 

Plus, of course, we find out Elaine's 'porn-star' name, can she knock Matt's off the top spot!? 

In this episode we are joined by John-Paul Rafferty, of Rafferty & Pickard estate agents in South East England. 

We pick up the story early on into John-Pauls' venture into the premium market, to give an insight into what it is like for an agency starting out in this market. In the first couple years the business has faced challenges over branding, how he competes with premium national brands, gaining his first listings and managing how he manages his residential business and his premium business. 

This episode covers Tik Tok, Doorknocking, Linked In targeting, facebook groups, even the rise of the property reality TV shows...help or hindrence to the industry?

In this episode, we dive into a growing, premium estate agency business - and share the lessons, learnings and advice gained from the crucial first two years trading, invaluable advice for those considering moving their business and focus in to the premium market. 

Jordan and his business, and life, partner Leanna Corban started their business in a highly competitive market, starting from scratch, and not only is their market share highly impressive but their fee levels, company culture, and plans for the future are very exciting too. 

Learn how they accomplished this growth, how they differentiated their business from the competition, how they retain great team members, and, of course, Jordan's porn-star name...