Steve Carroll shares a fascinating insight into the comparison between the Australian and UK estate agency industry, even more interesting from his time at top-flight portal businesses... including the 'scary' future of property portals. 

• What are UK agents better at than their Aussie counterparts? (And where are they worse...?)
• How Aussie agents market themselves so well
• How to get the most out of your portal partners
• Why are fees higher in Australia
• Is it 'easier' in Aus?
• How do the best Aussie agents manage their 'digital shop window'
• The future of property portals (what the 'Australian Rightmove' is doing!)

A very unique podcast, with Steve providing a unique, global perspective on the estate agency and portal industries. A great episode with a brilliant guest, don't miss it! 

Alia Khan is a superb premium agent, taking her market by storm - listing over £10,000,000 worth of instructions in the first ten weeks since launching her new business. 

In this episode, we discuss this (of course!) but a lot more, including: 

The feeling of being the 'black sheep of the family'; defying expectations of those closest to you

The pitfalls and benefits of being 'always on'

The importance of ethics in estate agency, and handling difficult conversations

Approach to social media and channel management

Property launch strategy as an instruction winner

How to manage price conversations

What to do when other agents bad-mouth you

Managing mindset regarding underhand tactics from other agents

Having a videographer to vlog behind the scenes content of your day to day life

And a shocking story about discrimination in the industry...

And a lot more... its a great episode for lots of different reasons, available on all the usual channels - dont miss it! 

Welcome to PRIME CUT - a special, one-off episode where we take the 'cream' of the Voice of the Agent Survey, and find out what the best premium and prime estate agents are doing...

And the results are fascinating, surprising, and controversial... 

Co-hosted by Marie Fritz, back by popular demand after her first podcast received so much positive feedback, and of course, Simon Leadbetter, the author of the survey of over 800 agents across the country. 

In this episode, you will find out: 

• Fees go up, the further up the market you go...why? 
• What can agents learn from this to achieve higher fees?
• How much does mindset matter when it comes to achieving higher fee levels? 
• Is the premium market 'daunting'... and if so, what can agents do to overcome that perception? 
• How to transition, as an agent, from the 'residential' market to the premium market
• Should you outsource your marketing or keep it in house to win premium business? 
• Who you should hire into your business next?
• Exactly which A.I. tools you should use in your agency, and, how to use them best. 
• even, discrimination and mental health challenges... Premium agents suffer these less, but why? 

To download the full survey, please click this link: https://issuu.com/weareunchained/docs/welcome_to_the_voice_of_the_agent_2024_-_final?fr=xKAE9_zU1NQ

Tanya Baker has a social media following well in excess of 120,000 people, achieves millions of views of her property tours and has featured in national press for her achievements. In this video she shares EXACTLY what she does, her processes, and how her videos perform so much better than most agents' on socials...! Tanya shares:

• Winning a £1,000,000 instruction from TikTok...
• The surprising secret to her viral voiceovers
• How to use social media to outperform the property portals
• Using social media to generate valuations, and win instructions...even make friends! 
• '10,000 followers from one Reel...' how Tanya did it
• Exactly what to put on TikTok, vs other platforms
• What does your follower count actually mean for business

And so much more, aside from socials too - mindset, principals, and methods behind growing her business. 

I promise you'll do something different after listening to this episode... Tanya shares a huge amount of gold, this is an episode not to be missed! 

This podcast episode is different in lots of ways. Oliver Howard is a larger than life character, who is building his estate agency business in central London against the best in the business, but is doing so in a very different way. 

First of all, even if you don't listen to this episode, I encourage you to follow Oliver Howard on Instagram ( @OliverHowardLDN ) its not often I say that but Oliver is doing 2 things, I think, very differently online. 

First is his videography is unlike anything else Ive seen in the industry, and secondly, his incredibly authentic and genuine daily updates - as simple as they may be, are a good example of how easy it is to keep in front of our audience and keep them engaged (what seems 'boring' to us is fascinating to most people out of industry!) 

In this episode however, we get under the skin of Oliver:

• online trolls and how to use them to your advantage
• how his videos look they way they do (spoiler, they're not 'normal' and get massive traction online as a result)
• how to prospect, and WHO to prospect effectively, especially when starting an estate agency from scratch... 
• How long you have to post on socials for to begin to attract customers to you
• Using negativity on social media to your advantage
• How to 'clickbait' your property listings
• What to look forward to, or worry about, from the next generation of agents coming into the industry
• How hard the first 18 months of launching his business has been, and dealing with the mental health challenges this brings
• ... and why Oliver spent 36 hours editing one property video... 🤯

Oliver is fascinating character, a great fun person to be around and an awesome agent doing some really interesting things in the market - don't miss this episode! 

This cracking episode features David Warburton, of WeLocate and Burton James estate agencies, an especially powerful episode for agents contemplating how to run both a 'core brand' agency brand as well as spending time, and being the face of, their premium brand. David goes into some great detail on: 

• Why the premium market
• The importance of consistency and what does a premium offering look like? 
• Differentiation and managing two brands
• The pain of transitioning the company, and turning business away
• Being the 'face' of the business and videography
• Moving from cheap fixed fees, to percentage fees, and then to premium fees, and defending them
• and of course Direct Mail mastery...

Naturally in this episode James Kendall and Ian Storey get a fair few shout outs... and this completes the trio of the 'Complete Agent's appearing on Property-Porn Stars. 

And now for something completely different... 

In true Simon Bradbury style...it was never going to be a 'normal' podcast, and of course this isnt. 🤯

We take a totally different format for this episode, as Simon takes us through his top ten lessons learnt over FOUR DECADES (surely not...) in Estate Agency. 

Just a small highlight reel of this episode includes:

The importance of experience in estate agency
How much money are you leaving on the table? 
How to learn the 'rules of the game'
Is it actually 'different' for me in my market? 
Vulnerability... both our own, and, even how to exploit your competitors
The currency of trust
The art of negotiation
Closing deals
...we even cover Rightmove...
phew! 😮‍💨

We are incredibly grateful to Simon for sharing his insights which have lead his business to incredible, award winning, and sustained success across his markets - both residential, and premium. 

Profound, provacative and thought provoking - this, very different, episode of Property-Porn Stars has so much to offer, miss it at your peril!

• High street, traditional businesses vs self employed agency
• The commission structures to drive effective teams
• Managing culture, a high tempo work rate and how to grow a business full of A Team players
• What does an estate agency's leadership need to be, act like, look like, and even not do, to succeed
• How to balance working with friends with maintaining incredibly high standards of quality
• How to deliver emotional intelligence, combined with driving hard KPI's across teams
• How your life outside of work impacts what you achieve at work

Jamie is a fascinating individual who has achieved an incredible amount at a very young age, and might be a voice you haven't heard before. But I promise it will be one you wont forget. 

What an episode! If you are interested in:

How to master your mindset

Achieving 2%+ Fees

Overcoming the challenges of operating at the top of the market in a male dominated industry

Maximising productivity as well as self development

Listing and selling luxury properties in a competitive market

How to prove your value as an agent to clients

Mental resilience

Productivity and multitasking 

and how to use your 'why'...

Then you will love this episode, as much as Matt and David loved recording it. 

Marie Fritz is an awesome agent, delivering an incredible service to clients, achieving industry leading fee levels in the premium property market, and nurturing a rapidly growing business... all whilst spinning the plates of family life. 

She kindly shared an incredible amount of value with Matt and David, this is an episode not to be missed! 

Simon Whale (version 2.0) joins Matt and David in the studio to set the record straight about who is the most controversial character in the property industry... 

In his trademarked, unfiltered, 100mph style, 'Whaley' covers the length and breadth of the estate agency and proptech industries, giving his opinion on what the best premium agents are doing, what tech they are using, and what to avoid doing. 

His position in both Kerfuffle and Relocation Agent Network, as well as a background across proptech and an envious contact book of the best in the business, gives Simon an encyclopaedic knowledge which we tap into. All those long hours 'working' at the bar have paid off! 

What is the holy trinity of proptech? Will A.I. take our jobs? What does the future of the portal market look like, and what does that mean for agents? Why does Whaley keep saying it's January throughout the episode!? 😂