In this episode, Chris sits down with Annalese Walmsley to unpack what happens when you stop playing it safe and start saying YES — to speaking gigs, career shifts, and showing up more boldly in the property world.

From her unexpected journey into estate agency and tech, to her advocacy for women in leadership and safer, simpler onboarding through Kotini, Annalese shares candid insights on career risk, resilience, and digital transformation in modern estate agency.

We also talk industry mentorship, email disasters, compliance pitfalls, and why 2026 could be the tipping point for full-scale digital property transactions.

This is a must-listen for agents who want to grow — without burning out.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

When your business is moving fast, every decision feels high-stakes. You start researching, debating, weighing up every “what if…” and before you know it, the day (or week) ends, and NOTHING has changed.

This is analysis paralysis, the habit of overthinking decisions until you end up making none at all, and it's stopping you grow your agency.

In today's episode, I explain my top 6 tips to get your head back in the game:

1. Clarify the outcome you’re trying to achieve

2. Break big decisions down into small steps

3. Limit your options

4. Use a simple gut-check question

5. Set a deadline for the decision

6. Track decisions and learn fast

Action trumps analysis every time, start resetting the decision mindset today.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Most estate agents are posting on social media…
But they’re not getting clients from it.

In this video, I break down my Social Stack, the exact system estate agents should be using to turn content into attention, trust, and enquiries.

Here’s the mistake most agents make:
They try to sell too early, or they post randomly with no strategy.

Instead, your content should do three very specific jobs:

1️⃣ Short-form content to grab attention and get seen
2️⃣ Long-form content to build trust and authority
3️⃣ A lead magnet or conversion to turn viewers into contacts

This approach allows you to:
•Stop chasing views that don’t convert
•Build trust before you ever pitch
•Create content that actually grows your business

If you’re an estate agent who wants social media to bring you clients, not just likes, this video will show you how to structure it properly.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

I’m always telling letting agents to put themselves out there.

Host the event, run the webinar, be visible and position yourself as the expert.

But how many actually do it?

In today’s episode, I’m joined by Mary Bugg, a self-employed sales and lettings agent with eXp UK, who didn’t just take inspiration, she ran with it.

After attending one of my agents’ webinars and a short conversation, Mary had the venue booked and was planning her Renters’ Rights Act landlord event in Chelmsford within days. She stepped well outside her comfort zone, brought local landlords together, delivered real value and signed up new landlords as a direct result.

That’s personal branding done properly.

In this episode, we talk about:

• What pushed Mary to actually take action
• How she planned and structured the event
• The nerves (and how she handled them)
• Why the event worked
• The lessons she’d share with other agents
• And why she’s already planning both a webinar and another in-person event

If you’ve ever thought, “I should probably do something like that…” — this conversation might just be the push you need.

Because visibility builds authority, authority builds trust and trust wins instructions.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

People don’t slowly make their minds up about your business — they decide far quicker than most owners realise.

In this episode, we talk about why first impressions carry so much weight, and why front-loading your service is one of the most powerful ways to increase trust, confidence, and instructions.

Too many businesses “save the good stuff” for later, assuming they’ll get the chance to impress down the line. The reality? Most prospects won’t wait that long. If they’re not impressed early, they simply move on.

We cover:
•How quickly people form opinions about your business
•Why early experiences matter more than late ones
•What front-loading your service actually looks like in practice
•Why holding back value reduces trust rather than building it
•How great early experiences increase instructions and conversions

If you want more people to choose you — and stay confident in that choice — this episode will change how you think about service delivery.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

In this episode, I’m joined by John Foster, Founder of Fosters Financial.

John runs a financial services business and has worked alongside estate agents for years, giving him a unique perspective on how mindset, decision-making, and financial understanding impact long-term success in property.

We talk about the patterns John sees in high-performing agents, the difference between being busy and actually building a business, and why many professionals hold themselves back — even when the opportunity is right in front of them.

We also touch on the current mortgage market, and how a better understanding of the wider financial picture can genuinely help buyers put themselves in a stronger position when purchasing property — not just secure a mortgage, but secure the right home.

A thoughtful, practical conversation for estate agents, business owners, and anyone navigating today’s property market.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

If your lettings marketing feels busy but ineffective this episode is for you.

Much of what letting agents were told to do to win landlords no longer works.
And some of it is actively holding agencies back.

In this episode, we break down seven outdated lettings marketing mistakes that are still everywhere in the industry and explain what successful, ambitious agencies are doing differently right now.

We cover:

• Why the “one size fits all” approach fails modern landlords
• The mistake of leading with your services instead of landlord problems
• Why having no clear value proposition makes you invisible
• How missing digital integration weakens trust before first contact
• Why most agents lose leads in the follow-up (not the first enquiry)
• How ignoring design psychology damages credibility
• And why targeting “everyone” guarantees average results

Then we flip the conversation and focus on what’s actually working for landlord leads today, including:

• Value-first content marketing that builds trust before the instruction
• Strategic partnerships that generate warm, qualified enquiries
• Reputation engineering that does the selling for you
• Premium positioning that attracts better-fit landlords — not price shoppers

This episode isn’t about chasing more leads.
It’s about attracting the right landlords, consistently, without burning time or discounting fees.

And if listening to this highlights gaps in your current marketing approach, submit a question for a future episode.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

In this episode, we talk about a mistake many business owners and agents make without realising it — building their entire visibility on one social media platform.

Algorithms change. Accounts get restricted. Platforms lose relevance or shut features down. And when that happens, businesses that rely on a single platform can lose years of momentum overnight.

This episode breaks down why you shouldn’t have a favourite social media platform — and why a diversified online presence acts as insurance for your business.

This isn’t about doing more social media — it’s about being smarter with it.
If your business depends on visibility, this episode will help you think more strategically about where — and how — you show up online.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Starting a lettings agency from scratch isn't just about getting your first landlord, it's about building a business that actually scales. 

Most new letting agents overcomplicate the tech, undercook the compliance, and wonder why quality landlords don't trust them with their assets. This framework fixes that.

In today's episode I give you my 5 step framework for building a scalable letting agency, based on my experience doing exactly that:

Step 1: Nail Your Legal & Compliance Setup (Non-Negotiables First)

Step 2: Choose Your Tech Stack (Simple Beats Complicated)

Step 3: Target Your Niche (Quality Landlords, Not Quantity)

Step 4: Systemise Early (Prepare to Scale Before You Need To)

Step 5: Win Your First 10-20 Instructions (The Strategies That Work)

Building a lettings agency from scratch is a massive achievement, but it's also overwhelming when you're figuring out compliance, systems, marketing, and operations simultaneously while trying to win your first instructions.

But you don't have to figure it out on your own, the agents who scale fastest aren't the ones who wing it. They're the ones who build smart, systemise early, and surround themselves with the right knowledge from day one.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Are you actually running a profitable estate agency — or just staying busy?

In today's podcast, we break down the 4 essential performance metrics every estate agent should be tracking to grow smarter, earn more, and avoid costly blind spots.

Here’s what we cover:
📊 Market Appraisal to Instruction Ratio – How many valuations are converting?
📊 Instruction to Sale Agreed Ratio – Are your listings turning into results?
📊 Fall-Through Rate – How much of your pipeline is leaking revenue?
📊 Average Fee Over Time – Are you maintaining value or slowly discounting?

If you’re serious about improving profitability, performance, and predictability in your business, this episode is your blueprint.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com