The Estate Agent Consultancy Podcast

By The Estate Agent ConsultancyBusiness Careers

The Estate Agent Consultancy Podcast episodes

October 24 Behind the Scenes, Hours Before the First Personal Estate Agency Awards
In this episode, Toby Martin turns the tables on Chris Webb, catching him just hours before the inaugural Personal Estate Agency Awards to find out why he built them and what separates the agents who win.
Chris explains why personal estate agents are among the loudest voices online but have rarely been recognised by the industry, and what being a personal agent really means: one point of contact, hyper-local, an agent for the community rather than just in it. He talks about what’s pulling both agents and sellers towards the model, the “succeed or die, no plan B” mindset he sees in almost every winner, and how eight independent judges whittled 350 nominations down to 36 winners across 12 categories, with some decided by half a point. He also shares why community impact was non-negotiable, how half the judges independently named the same person for the secret Judges’ Award, the finalist who won an instruction just by posting about the nomination, and his prediction for where personal estate agency goes over the next five years.
Not a winner this year? Being in the room already puts you near the front of the queue, and next year is just around the corner.
📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com
18 min
October 23 Stop Being an Order Taker: How Great Estate Agents Create More Business | Tony Morris
What separates the estate agents who consistently win instructions from those waiting for Rightmove, referrals and the phone to deliver their next opportunity?
In this episode, I sit down with sales trainer and author Tony Morris to talk about becoming an order maker rather than an order taker.
Tony has spent almost 20 years training salespeople and estate agents, and we get into the practical conversations, questions and processes that can make a genuine difference to an agent’s results.
We discuss how to qualify a market appraisal properly before you even walk through the door, why meeting every decision-maker matters, and the questions that uncover what a homeowner actually wants from their agent.
We also cover charging higher fees and communicating your value, dealing with competitors who overvalue, improving your follow-up without becoming annoying, using the right communication channels and creating clients who actively recommend you to other people.
There are plenty of practical scripts, frameworks and ideas in this one that you can take straight into your next market appraisal.
📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com
37 min
October 22 What an 85-Year-Old on a Mobility Scooter Can Teach You About Social Media
On a night out in Benidorm, Chris spotted an 85-year-old livestreaming to TikTok from a mobility scooter, with music blaring and around a thousand people watching. It’s an unlikely lesson, but it makes a point every estate agent needs to hear: the things you find boring about your job are fascinating to everyone else.
Chris explains why people love property content, why personality beats production quality, and how to stop overthinking what you post. Valuations, offers, price reductions and handovers are all things the public rarely sees, and they’re worth sharing.
📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com
9 min
October 21 How I’d Build a Personal Estate Agent Brand From Scratch
If Chris had to become the best-known estate agent in a local area, he wouldn’t start by designing a logo. In this episode he shares the personal branding plan he’d use to go from zero attention to everyone in town knowing who he is and what he does.
He explains why you should aim for a “Marmite” brand rather than trying to please everybody, and how to pick a specific audience and just two to four things to be known for. He also covers why a personal brand needs your face, how to be omnipresent online and offline, and how to build proof through case studies and video testimonials without bragging. Finally, he shows how to turn followers into leads in your CRM with one clear next step, because likes don’t pay the mortgage.
📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com
18 min
October 20 The C word: 5 Things Your Letting Agency Should Do Now To Prepare!
Yes, I said it...Christmas!
It might feel a little premature to start your Christmas prep, but as you know, for letting agents, the festive period has a habit of arriving just when everything else is going slightly bonkers.
Today i'm sharing five things you can get organised now, from landlord and tenant communication and maintenance to Christmas cover, marketing and getting your January action list ready.
A little preparation now can make a massive difference when December arrives, giving you a much better chance of enjoying Christmas rather than spending it answering maintenance calls.
📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com
9 min
October 19 The Commission Mistake That’s Demotivating Your Team
Estate agents wait around six months to see the reward for a good day’s lead generation. That gap is killing motivation, especially in new team members. Chris uses a vacuum-cleaner salesman to show why the distance between doing great work and getting paid matters, and how to shorten it without hurting your cash flow.
Inspired by a conversation with a client expanding from a one-person band, this episode covers paying out earlier for things like financial services appointments, market appraisals booked and marketing fees. It also covers why you need to know your conversion numbers before you set any of it.
📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com
8 min
October 17Solving Overwhelm: The Science of Stress for Busy Estate Agents
Back-to-back valuations, a phone that never stops, and a to-do list that grows faster than you can tick things off. If you’ve ever felt frozen by the sheer volume of work in estate agency, this episode is for you.
In this episode, taken from Toby’s live show Distracted, we look at why overwhelm isn’t a failure of willpower or discipline. It’s your brain doing exactly what it was built to do. Toby explains the “amygdala hijack”, the reason your inner head of security can lock the rational CEO out of its own office. Then he moves on to practical ways to calm things down in the moment, and to structural changes that stop overwhelm happening in the first place.
Toby is joined by TEAC coach Hannah McCartan, who shares what she learned from years of running an agency. Her tips include box breathing, turning “shoulds” into “coulds”, and separating your musts from your nice-to-haves. Author and former agent Rowan Waller talks about how writing gave him a way out of a business he’d come to dread. He also writes and performs a poem on overwhelm, live, in about a minute.
In this episode:
What happens in your brain when you feel overwhelmed, and why it’s an ancient survival response
Breathing techniques that tell your nervous system you’re safe
Oliver Burkeman’s two-list approach to taming your to-do list
The “recovery paradox”, and why unplugging isn’t the same as recharging
Sabine Sonnentag’s four elements of proper recovery
Affect labelling: how naming your feelings precisely puts the brake on panic
Three journaling questions to use after a stressful moment
Minimum viable output: what to do when your diary blows up
The Zeigarnik effect, and why a daily shutdown ritual helps you switch off at night
Plus: Our upcoming webinar, Work Smarter, Win More Listings. You can register for free here: https://us06web.zoom.us/meeting/register/0f5avtqtT7i8vq8agW1AKg#/registration
📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com
1 hr 23 min
October 16Why Being Yourself Is Your Biggest Advantage in Estate Agency | Emma Redley
How much of the real you are you actually showing in your estate agency marketing?
In this episode, I’m joined by Emma Redley to talk about personal branding, social media and why agents need to stop trying to look and sound like everybody else.
Emma shares her journey from marketing and PR into estate agency, how she initially struggled with confidence on camera, and why she eventually learnt to stop worrying about other people’s opinions and put more of her real personality into her content.
We discuss:
Why people buy people, not just estate agency brands
How to become more natural and confident on camera
Why you don’t need to be perfect on social media
How to find your own personality and style of content
Why consistency matters more than constantly creating perfect posts
How to create content when you really don’t feel like it
Why showing your mistakes can actually make people like you more
Emma’s experience winning the Spirit of Sarah Award
The impact Women in Estate Agency has had on Emma’s career
Why having the right community around you matters
One of the biggest compliance mistakes estate agents are still making
A really enjoyable conversation about confidence, authenticity, consistency and being brave enough to actually be yourself.
📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com
37 min
October 15 How to Stay the Underdog (and Beat the Big Agents Without Copying Them)
Britons love an underdog, and they love knocking people down a peg just as much. In this episode, Chris explains why your job as an independent agent is to stay David for as long as you can, and why trying to out-measure Goliath on branches, listings or boards is a fight you don’t need to have.
You’ll hear how to turn “we’re small” into a genuine selling point, how to keep a David wrapper on a Goliath cake (small-team service on the surface, tech, AI and outsourcing behind the scenes), and why you shouldn’t recreate the corporate culture you left.
📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com
9 min
October 14 If I Had to Start an Estate Agency From £0, Here’s Exactly What I’d Do
No listings, no database, no Google reviews and virtually no budget. If Chris woke up tomorrow having to start an estate agency from absolute zero, what would he do? In this episode he walks through the exact steps, in order.
He starts with a minimum viable product, then shrinks his patch to a hyper-local area sized to the number of salespeople. He tells everyone he knows (including a WhatsApp broadcast trick) and goes after the 5–10% of homeowners already thinking of moving. Then he tracks what’s working so he can build a winning formula, leverages every win into the next instruction, and keeps costs lean for the first 12 months.
📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com
20 min

About The Estate Agent Consultancy Podcast

From the publisher's feed

The Estate Agent Consultancy Podcast is where estate agents come to grow their business. Hosted by Chris Webb, we skip the fluff and get straight into the stuff that actually moves the needle, more…