A failed advertising creative who'd spent a decade watching his best ideas die in focus groups had one conviction left: that the most boring product on earth could become the most talked-about brand in the country. This week, Toby tells the unlikely story of Liquid Death — canned water with a skull on it, a $1.4 billion valuation, and a fan base that tattoos the logo onto their own bodies — and asks a question that should keep every estate agent up at night. If someone covered your logo, would anyone be able to tell your agency apart from the one down the road? We go deep on commoditisation, brand personality, and the holy grail of any business: turning ordinary customers into people who do your marketing for you.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction? 
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. 
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

What if the thing holding your business back… is doing it alone?

In this episode, Rob Brady shares the story behind a new estate agency network designed to bring the right people into the same room — to think bigger, grow faster, and challenge the way the industry operates.

We talk about:

* Why most agents feel stuck, isolated, or directionless
* The shift from competition to collaboration in estate agency
* How being in the right environment can accelerate your growth
* Why traditional ways of working are being replaced
* The role of community, coaching, and shared thinking
* What makes high-performing agents think differently

If you want to grow your business, sometimes the biggest change isn’t what you do… it’s who you surround yourself with.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction? 
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. 
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

I was asked last week, if I could go back to day one of starting my letting agency, what advice would i give myself?

I had to have a think because there are lots but I narrowed it down to seven things I would drill into my own head, because I learned most of them the hard way.

In this episode, I talk honestly about why great service alone won’t grow your portfolio, why systems will always beat superhero mode, and why not every landlord is the right landlord for your agency.

We’ll also cover the importance of proactive communication, protecting your boundaries, becoming visible through consistent marketing and strengthening your processes before trying to scale.

These are practical lessons for letting agency owners who want to grow without creating more chaos, carrying everything themselves or burning out in the process.

The sooner you learn them, the easier it becomes to build an agency that works for your landlords, your team and you.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction? 
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. 
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

If you’re not using YouTube in 2026…

👉 You’re already behind.

And the reality is — it’s costing you clients.

Because today’s buyers and sellers aren’t just choosing agents…

They’re researching you first.

They’re watching your videos.
They’re building trust.
They’re deciding BEFORE you ever meet.

In this video, I break down:

* Why YouTube is becoming essential for estate agents
* The biggest mistake people make (it’s NOT about views)
* How YouTube actually generates clients consistently
* What you should be posting (and why most people get it wrong)
* Why the opportunity right now is massive — but closing

This isn’t about going viral.

👉 It’s about building trust at scale and turning content into clients.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction? 
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. 
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Direct mail still works, but generic “landlords wanted” leaflets usually don’t.

In this episode, I share three simple changes that can turn an ignored letter into a landlord enquiry.

How to use a QR code to make taking action incredibly easy, why showing your face builds trust and recognition, and how a strong PS can become the most powerful line on the page.

I also share lessons from using direct mail in my own letting agency, including why one clear offer will usually work better than trying to squeeze your entire service onto one letter.

Before you send your next direct mail campaign, check these three things. They could be the difference between getting a call and ending up in the recycling bin.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction? 
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. 
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Something big is coming…

And if you understand this early, it could completely change how you generate leads.

ChatGPT isn’t just another platform.

It understands people — what they want, what they’re struggling with, and what they’re actively searching for.

👉 Which means advertising is about to change forever.

In this podcast, I break down:

* Why ChatGPT ads will outperform Facebook & Google
* How this creates higher-quality, intent-driven leads
* The biggest mistake people make with ad budgets
* A simple framework for ads that actually convert
* How to position yourself BEFORE this opportunity explodes

This isn’t just another ad platform.

👉 This is a shift from guessing… to understanding.

And the people who move early will win BIG.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction? 
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. 
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

A Nobel Prize-winning psychologist once convinced a room full of doctors to deliberately do nothing for three minutes in the middle of a colonoscopy — and in doing so, he may have saved a number of lives. This is the story of Daniel Kahneman, a tub of cold water, a great many students who were paid ten dollars to suffer, and the Peak-End Rule: the faintly alarming discovery that we do not remember our lives as we actually lived them. We remember the worst bit, and the last bit, and we throw most of the rest in a skip. Toby tells the whole improbable tale — and then works out what on earth it means for your Google reviews, your completion days, and the difference between a client who quite liked you and a client who will not stop talking about you at dinner parties. 

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction? 
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. 
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Most estate agents are working harder than ever… but still stuck earning the same (or less).

In this episode, I sit down with David Lindley to break down one of the biggest missed opportunities in the industry right now — the premium property market.

We cover:

* Why most agents are building a job, not a business
* The HUGE income gap between standard and premium properties
* Why mindset (not skill) is holding agents back
* How to transition into higher-value listings
* The real difference in marketing at the top end
* Why self-employed agents often get stuck on the “hamster wheel”

David also shares real numbers, business models, and practical ways agents can move into a more profitable space — without burning out or chasing volume.

If you’re a self-employed agent looking to increase fees, work smarter, and build something with long-term value… this is a must-watch.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction? 
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. 
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

You don’t always need complicated funnels, paid adverts or a huge marketing budget to win more landlords.

Sometimes, the next opportunity is already sitting in your phone, inbox or database.

In this episode, I share three simple messages that agents I coach are using right now to generate landlord conversations: a personal WhatsApp referral request, a helpful warm-lead follow-up and a straightforward landlord newsletter.

You’ll learn why these messages work, what to say, how to avoid sounding pushy and how to build them into your everyday business without creating another huge marketing project.

Because landlord lead generation doesn’t need to be complicated. It needs to be personal, useful and consistent.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction? 
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. 
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

If you’re posting on social media, sending newsletters, or “doing the work”… but not getting the results — this episode is for you.

In this podcast, I break down a mistake I’ve been making in my own business — and chances are, you’re making it too.

Most estate agents focus on doing the activity instead of focusing on the outcome that activity is supposed to create.

➡️ Posting content vs building trust
➡️ Knocking doors vs having conversations
➡️ Sending emails vs actually influencing decisions

There’s a massive difference — and it’s costing you instructions.

In this episode, you’ll learn:

* Why “ticking the box” is killing your results
* The real goal behind your marketing (that most agents miss)
* How to create content that actually converts into clients
* A simple mindset shift to improve everything you do in your business

If you want more instructions, more engagement, and better results — this is a must-listen.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction? 
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. 
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com