In this must-listen episode of The Estate Agent Consultancy Podcast, we sit down with James Cocker, a specialist in social media marketing for estate agents, to uncover the strategies that are transforming how agents generate leads in today’s market.

Key Topics Covered:

• Why estate agents must embrace social media to stay competitive
• The biggest mistakes agents make with lead generation online
• How to attract high-quality local homeowners through smart content
• Leveraging trending property reels to boost visibility and engagement
• Organic vs. paid content—where to focus your energy and budget
• Building loyal local audiences that convert into instructions
• Facebook and Instagram ad strategies for valuation requests
• How to use retargeting without blowing your budget
• Creating urgency and buyer competition using social media
• The future of estate agency marketing—AI, automation, and beyond

James breaks down practical, no-nonsense tips for becoming the most seen agent in your patch and explains how agents can create their own predictable lead generation machine—no portals required.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://tinyurl.com/bdenyzp9 and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://tinyurl.com/5x37876c

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://tinyurl.com/549k84er

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://tinyurl.com/9rwve2f8

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://tinyurl.com/42dfbnjc

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://tinyurl.com/2r4vfv9c

Any questions? Just email: [email protected]

In this episode, we’re talking about how to stand out in your area by positioning yourself as the go-to local expert—and by sharing your personal story. When people feel like you know their community and understand your “why,” they’re far more likely to connect with you and choose you. This is about building trust, relatability, and real influence in your patch.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://tinyurl.com/bdenyzp9 and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://tinyurl.com/5x37876c

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://tinyurl.com/549k84er

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://tinyurl.com/9rwve2f8

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://tinyurl.com/42dfbnjc

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://tinyurl.com/2r4vfv9c

Any questions? Just email: [email protected]

Today, we’re unpacking a smarter approach to property pricing: avoiding firm price labeling too early in the marketing process. This flexible strategy keeps your options open, makes price adjustments easier, and puts you in a stronger position if the property doesn’t sell right away. A must-listen for agents who want more control and less friction down the line.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://tinyurl.com/bdenyzp9 and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://tinyurl.com/5x37876c

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://tinyurl.com/549k84er

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://tinyurl.com/9rwve2f8

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://tinyurl.com/42dfbnjc

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://tinyurl.com/2r4vfv9c

Any questions? Just email: [email protected]

What’s really going on in the UK property market right now?

In this exclusive interview, I sit down with Alex from 20EA — one of the UK’s leading property data companies — to break down the stats you won’t see on the news.

We cover:

• Why listings are at a 7-year high 📈
• The truth behind rising fall-throughs ❌
• What’s driving the rise of self-employed agents 👥
• Why nearly 1 in 4 movers are pensioners 👴
• The shocking shift in the rental market 🏚️
• And which areas are the hardest (and easiest) to sell in right now 🗺️

Whether you’re an estate agent, investor, or just trying to make sense of the housing market, this episode gives you the real numbers and actionable advice you need.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://tinyurl.com/bdenyzp9 and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://tinyurl.com/5x37876c

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://tinyurl.com/549k84er

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://tinyurl.com/9rwve2f8

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://tinyurl.com/42dfbnjc

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://tinyurl.com/2r4vfv9c

Any questions? Just email: [email protected]

In this episode, we explore why having an empty diary is one of the biggest hidden traps in estate agency. Discover how structuring your schedule from day one—even before client appointments come in—can create momentum, boost productivity, and attract more business. Learn the simple mindset shift that helps agents take control of their time and consistently win in this fast-paced industry.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://tinyurl.com/bdenyzp9 and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://tinyurl.com/5x37876c

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://tinyurl.com/549k84er

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://tinyurl.com/9rwve2f8

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://tinyurl.com/42dfbnjc

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://tinyurl.com/2r4vfv9c

Any questions? Just email: [email protected]

In this episode, I talk about the part of estate agency no one is really speaking about – you. Your health, your energy, your ability to switch off and recharge. Because here’s the truth: without you at your best, your business can’t be at its best either.

This episode is about giving yourself permission to step away, recharge properly, and come back sharper, clearer and more productive. Your business doesn’t need more hours – it needs a better version of you.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://tinyurl.com/bdenyzp9 and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://tinyurl.com/5x37876c

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://tinyurl.com/549k84er

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://tinyurl.com/9rwve2f8

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://tinyurl.com/42dfbnjc

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://tinyurl.com/2r4vfv9c

Any questions? Just email: [email protected]

In this episode of The Estate Agent Consultancy Podcast, we’re thrilled to welcome Andy McHugo, founder of McHugo Homes, for a candid and inspiring discussion on his journey in estate agency. With four years of success under his belt as an independent agency owner, Andy shares invaluable insights for estate agents looking to elevate their careers.

Key Topics Covered:

•Andy’s background in estate agency and the pivotal moments that led to founding McHugo Homes.

•The challenges of launching a new agency and how to overcome early hurdles in the business.

•Strategies to stand out in a saturated market and build a personal, client-focused reputation.

•The power of video marketing for property sales and tips for agents to incorporate it effectively.

•The importance of maintaining a customer-centric approach and how it resonates with clients.

•Advice for self-employed estate agents on transitioning from survival to thriving in their business.

•Essential habits and routines that drive long-term success in the property industry.

Key Insights from Andy McHugo:

•Discover the mindset shifts and strategies that helped Andy build a successful agency.

•Learn how to embrace video marketing even on a budget to attract high-value property listings.

•Understand why customer service is at the heart of thriving estate agencies.

Whether you’re a seasoned estate agent or just starting out, this episode is packed with actionable advice, including the one lesson Andy believes has been pivotal in his journey.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://tinyurl.com/bdenyzp9 and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://tinyurl.com/5x37876c

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://tinyurl.com/549k84er

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://tinyurl.com/9rwve2f8

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://tinyurl.com/42dfbnjc

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://tinyurl.com/2r4vfv9c

Any questions? Just email: [email protected]

In this episode, I share one of the most powerful questions you can ask before or during a market appraisal – and why it can be the difference between winning and losing the instruction.

By asking what’s important to the homeowner when choosing an estate agent, you’re not only showing that you listen – you’re getting pure gold that you can use later to close the business confidently.

I’ll explain how to ask it, what to do with the answer, and how this tiny tweak can have a huge impact on your conversion rate.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://tinyurl.com/bdenyzp9 and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://tinyurl.com/5x37876c

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://tinyurl.com/549k84er

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://tinyurl.com/9rwve2f8

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://tinyurl.com/42dfbnjc

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://tinyurl.com/2r4vfv9c

Any questions? Just email: [email protected]

In this episode, I dive into one of the simplest but most overlooked ways to elevate your estate agency brand: professional photography.

Whether it’s your profile photo, your team shots, or your marketing materials – the quality of your visuals directly affects how people perceive you. First impressions happen fast, and if you want to win instructions, your photos need to make you look like the professional you are.

I’ll break down why so many agents are losing business without even realising it – and how a few simple upgrades can completely change how you’re seen in the local market.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://tinyurl.com/bdenyzp9 and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://tinyurl.com/5x37876c

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://tinyurl.com/549k84er

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://tinyurl.com/9rwve2f8

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://tinyurl.com/42dfbnjc

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://tinyurl.com/2r4vfv9c

Any questions? Just email: [email protected]

With nearly two decades in estate agency, Adie McCarthy has seen it all—from running his own EweMove franchise to now working with some of the country’s top-performing agents at Fine & Country. But what separates great agents from average ones, and how can self-employed agents charge higher fees, win more valuations, and build a thriving business?

In this episode, Adie shares his biggest lessons from running and selling his business, the key strategies top agents use to generate high-quality leads, and why digital marketing is now essential for estate agency success.

🎧 Tune in to discover:

✅ The biggest challenges of running your own estate agency—and how to overcome them

✅ What separates top-performing agents from those who struggle

✅ The key to winning more listings at higher fees

✅ How agents should be using digital marketing and social media in 2025

✅ The one mistake most agents make that’s costing them business

If you want to charge more, win more, and grow faster, this episode is packed with actionable insights you can apply right now.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://tinyurl.com/bdenyzp9 and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://tinyurl.com/5x37876c

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://tinyurl.com/549k84er

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://tinyurl.com/9rwve2f8

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://tinyurl.com/42dfbnjc

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://tinyurl.com/2r4vfv9c

Any questions? Just email: [email protected]