In this episode, we’re joined by the bold, passionate, and unapologetically opinionated John Ghent – a seasoned estate agent who’s taken TikTok and Instagram by storm. With videos hitting over a million views, John is on his way to be known as The Digital Mayor of Leicester, using short-form video to build a loyal audience and local influence. Mr Watkin would be proud!

John pulls back the curtain on his content strategy, reveals the mindset shift that helped him embrace the camera, and explains how his process has evolved over time to consistently create viral, high-impact videos that resonate with his audience. Expect honesty, humour, and plenty of practical takeaways for agents looking to raise their profile online.

If you're trying to figure out how to stand out in a saturated market or wondering what TikTok can really do for your brand – this is one not to miss. 💥

"The Digital Mayor of Leicester" – TikTok Viral Sensation John Ghent

In this episode, we’re joined by the bold, passionate, and unapologetically opinionated John Ghent – a seasoned estate agent who’s taken TikTok by storm. With videos hitting over a million views, John has become known as The Digital Mayor of Leicester, using short-form video to build a loyal audience and local influence.

John pulls back the curtain on his content strategy, reveals the mindset shift that helped him embrace the camera, and explains how his process has evolved over time to consistently create viral, high-impact videos that resonate with his audience. Expect honesty, humour, and plenty of practical takeaways for agents looking to raise their profile online.

If you're trying to figure out how to stand out in a saturated market or wondering what TikTok can really do for your brand – this is one not to miss. 💥

🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/