In this future-facing episode, Rowan Waller returns to talk about the rise of Answer Engine Optimisation (AEO) and how AI-generated content is transforming the way estate agents reach their audience. Mark and Ian dive into how AEO is different from traditional SEO—and why optimising for tools like ChatGPT, voice search, and Google’s new search experience could become a competitive edge. Rowan shares tactical examples of how to use AI summaries, structured answers, and smarter content formats to get found faster, build trust, and serve modern buyers and sellers better. Essential listening for agents who want to futureproof their marketing and communications.

https://www.linkedin.com/in/rowan-waller/