Welcome back to Estate Agency Mastery -CHRISTMAS EDITION! In this special live Christmas edition, we’re joined once again by the one and only Simon Gates, whose previous appearance was our most viewed episode. Simon shares three actionable tips to target withdrawn properties as we enter the start of 2025. Whether you’re in Birmingham, Belfast, or Bognor Regis, this episode is packed with strategies to help you connect with sellers and stand out from the competition.

What You’ll Learn in This Episode:

1. Just Do It – Why agents need to act fast and stop over-planning when targeting withdrawn properties.

- Key insight: 50-55% of properties don’t sell, and nearly half of those will return to the market within a year.

- How to use these statistics to gain a competitive edge.

2. Direct Mail That Works – Tips for writing letters that get results.

- Personalise your approach: Colored envelopes, handwritten addresses, and stamps make a huge difference.

- What to include in your letter: Highlight success stories like “We sell properties other agents can’t.”

3. Leverage Your Own Withdrawn Data – Don’t forget properties that withdrew from your agency.

- Why staying in touch matters: Sellers may still be motivated to move.

- Scripts for re-engaging past clients, even if the relationship was tricky.

*op Direct Mail Tip:

- Use a **PS (Postscript)** and a QR Code at the bottom of your letter to include a strong call-to-action.

- Example: PS: Scan the QR code to see how many buyers are registered in your area right now!”*

Key Stats Shared:

- 50-55% of properties nationally are not selling.

- Of those, 45% will return to the market within 12 months.

- In London, only 38.7% of properties sell, creating an even greater opportunity.

Golden Quote:

“Don’t archive relationships—a withdrawn property isn’t a stopped move; it’s a paused move. Stay in touch and be ready when sellers are ready to re-list.” – *Simon Gates*

Thank You:

Big thanks to Simon Gates for joining us again and sharing his expert advice. And thank you for tuning in to this special Christmas edition!

Don’t Forget: If you enjoyed this episode, subscribe to the podcast and leave a 5-star review—it helps more agents master their craft.