EAM: Estate Agency Mastery with Chris Buckler

S2 E07 - Bonus LIVE Episode with Simon Gates


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🎙️ EAM Live with Simon Gates – The Power of Accountability, AI in Conveyancing & Reimagining Estate Agency Fees

In this energetic live recording of EAM Live, Simon Gates joins the stage for an honest, insightful, and at times hilarious discussion on what really drives performance and sustainability for self-employed estate agents. From the importance of having accountability, to the transformation AI is bringing to conveyancing, and the urgent need to rethink the "no sale, no fee" model — this one is packed.


🔑 What You’ll Learn in This Episode:

  • Why self-employed agents often let themselves down — and how to combat that

  • The critical role of mentorship vs management in building agent resilience

  • How a single door knock changed Simon’s career — and why “one more door” matters

  • Real talk on AI: why conveyancing may evolve faster than agency

  • How to implement accountability mechanisms that actually work

  • The case for upfront marketing fees — and the psychology behind “commitment fees”

  • Marginal fee gains: why increasing your fee from 1% to 1.1% is a win

  • How agents can stop “discounting dishonestly” and start charging with confidence

  • Why consistency beats perfection in content creation

💬 Memorable Moments:

  • “You never let today’s business get in the way of tomorrow.”

  • “Self-employed agents fail not because of money — it’s mindset.”

  • “If it weren’t for Olivia singing ‘One more door’ down the phone, I wouldn’t be sat in this chair.”

  • “People don’t want to speak to someone — they want to self-serve until something goes wrong.”

🤖 AI Talk:

  • How AI is poised to transform conveyancing within 6 months — faster than estate agency

  • Why standardisation + automation could radically speed up the sales process

  • The role of voice notes, Zaps, and automation in the future agent toolkit

💸 Rewriting the Fee Model:

  • How firms like Preston Baker are using tradeables to justify higher fees

  • Upfront payment success stories: 80% of clients paying at least something before listing

  • The “commitment fee” approach — and how language shifts perception

🍻 Bonus Bits:

  • Why Amazon sets the standard for consumer expectations

  • Where to head for post-event pints (hint: it’s named perfectly for Simon and co.)

  • Unfiltered banter, shoutouts, and a few roastings

🧠 Whether you’re an independent agent, team leader, or just agency-curious, this episode is loaded with tangible insights to take back into your business.

👉 Got value from this episode? Don’t forget to subscribe, share, and leave a review!


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EAM: Estate Agency Mastery with Chris BucklerBy chrisbuckler123


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