Welcome to The Online Hustle, powered by AVASK! 

🚀 In this episode, Lewis breaks down the biggest shifts shaping global e-commerce in 2025 , from trade wars and tariffs to AI-powered shopping experiences. Whether you’re a seasoned seller, a new entrepreneur, or a marketer, this is your essential guide to staying ahead.

👉 Expect actionable insights, real strategies, and practical takeaways you can apply today to future-proof your online business.

📢 Don’t Miss:
✔️ Interviews with industry leaders & innovators
✔️ Real-world strategies from entrepreneurs in the trenches
✔️ The trends driving e-commerce growth today

🔑 What You’ll Learn:

- How tariffs & trade tensions are reshaping global supply chains
- Why UK & US fulfillment hubs are booming in 2025
- The rise of health, clean beauty, and pet wellness products
- Why diversification beyond Amazon is critical
- How AI tools (ChatGPT, Amazon Rufus, Lens, Creative Studio) are changing e-commerce forever
- New payment trends: crypto, buy now pay later, and fraud controls

🕒 Key Moments 

00:00 – Welcome to The Online Hustle
01:50 – The State of E-Commerce in 2025
02:12 – Tariffs & Supply Chain Shifts
03:37 – UK Fulfillment Hubs & VAT Benefits
05:19 – Health, Simplicity & Authenticity: New Consumer Behavior
06:10 – Branding Success Story: Liquid Death Water
06:20 – Clean Cosmetics & Minimal Ingredients Trend
07:12 – Pet Supplements & Wellness Boom
07:37 – Viral Micro-Trends & Products (Dubai Chocolate Lab Boo Boo)
07:52 – Beyond Amazon: TikTok Shop, Walmart, Local Marketplaces
08:51 – B2B & Wholesale Expansion
09:29 – Marketplace Ads & First-Party Data Importance
09:50 – AI in E-Commerce: ChatGPT, AR Fitting Rooms, Personalization
11:32 – Amazon’s Rufus, Lens & Creative Studio Features
13:31 – Crypto & Buy Now Pay Later at Checkout
14:29 – Final Takeaways: Building Resilience & Diversification

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