In this episode of The Online Hustle Podcast, we sit down with Ali Babul, Director at Trellis, to uncover the real strategies behind profitable growth on Amazon and beyond.

We talk about:

The most overlooked opportunities on Amazon right now

Why AI is both overhyped and underused in marketplace advertising

How Walmart Marketplace is quietly challenging Amazon’s dominance

The future of personalized ads, global expansion, and profitability in 2025

Whether you’re a brand owner, agency, or entrepreneur trying to scale your e-commerce business, this conversation reveals the tools, tactics, and mindset shifts that separate the top 1% of sellers from everyone else.

🔥 Subscribe for weekly episodes on scaling, systems, and seller success.


#amazonfba  #ecommercetips  #onlinebusiness  #marketplacegrowth  #ecommercestrategy  #amazonads  #digitalmarketing  #aiinecommerce  #walmartmarketplace  #entrepreneurship  #ecommercepodcast  #OnlineHustlePodcast #Trellis #AliBabul #amazonsellertips  #ecommerceautomation

What really stops brands from going global?

In this episode of The Online Hustle, we sit down with Jayn Steele and Lee Gray from Rubicon Bridge - experts in helping sellers stay compliant while scaling worldwide.

From post-Brexit regulations and banned ingredients to TikTok Shop’s “wild west” phase, this conversation uncovers the hidden side of e-commerce: the legal, regulatory, and operational traps that can kill your product launch overnight.

Learn about:

The most common mistakes sellers make when expanding to the EU or UK

Why “compliance” isn’t just red tape — it’s the difference between scaling and sinking

How platforms like Amazon and TikTok Shop handle product safety and trust

The role of AI in global e-commerce and how to stay ahead of constant change

Whether you’re a brand owner, marketplace seller, or e-commerce strategist, this episode will make you rethink what it really takes to build a sustainable global business.

🎙️ Host: Lewis — The Online Hustle Podcast
🧠 Guests: Jayn Steele & Lee Gray, Rubicon Bridge

00:00 – Intro: Meet Jane & Lee from Rubicon Bridge
02:09 – The New Reality: How regulation is reshaping global e-commerce
03:17 – Brexit Fallout: Why ingredients and packaging rules keep changing
05:55 – Market Expansion Myths: The costly assumptions sellers still make
07:00 – Amazon vs Shopify: Where brands should really be focusing
09:33 – TikTok Shop: Opportunity or regulatory ticking time bomb?
13:20 – The Most Common Mistake: Cutting corners on compliance
15:00 – Six-Figure vs Failed Brands: What separates success from chaos
17:18 – Keep Momentum: Why slow projects cost double
18:06 – Interpreting Data & Regulations: Turning red flags into green light
22:01 – AI & Compliance: Where technology helps – and where it fails
25:32 – Final Insights & Where to Find Rubicon Bridge


#ecommerce  #onlinebusiness  #AmazonSellers #tiktokshop   #globaltrade  #ProductCompliance #brandbuilding  #MarketplaceGrowth #OnlineHustlePodcast #entrepreneurship  #ecommercetips  #digitaltrade  #crossborderecommerce  #startupadvice  #BrexitBusiness

What would you do if you had just £10 to start a business?

In this episode of The Online Hustle, we sit down with Kevin Blackburn #1 best-selling author, business systemisation strategist, and founder of Systemise Fulfilment  to unpack how a small family challenge turned into a multi-million-pound global fulfilment network.

Kevin shares his journey from an engineer facing redundancy to leading a network of interconnected warehouses across the UK, USA, and Europe and beyond. 

We talk about:

💡 How he built Systemise Fulfilment from the ground up
⚙️ The power of systems and automation in scaling a business
🤝 Building partnerships and company culture that drives loyalty
🌍 Expanding internationally without losing quality or purpose
🧠 The mindset that turns side hustles into sustainable empires

If you’re an eCommerce entrepreneur, brand owner, or anyone who wants to turn ambition into action, this episode is packed with practical insights, real stories, and inspiration.

👉 Watch till the end for Kevin’s advice on starting again from scratch — and why he’d do it all the same way.

🕒 Timestamps / Key Moments

00:00 – 01:30 | Introduction — Kevin Blackburn’s journey from £10 challenge to global success
02:12 – 03:06 | Redundancy, risk, and the moment that sparked his first online sale
03:06 – 05:20 | Turning the £10 challenge into a thriving business — early growth and mindset
06:13 – 07:49 | The £10 birds that proved the concept — the real “lightbulb moment”
09:10 – 10:12 | Moving from side hustle to scalable business — learning the supply chain
11:04 – 12:36 | Building through partnerships and the first Systemise licensee
13:24 – 15:21 | Creating company culture and values that inspire employees to go the extra mile
18:03 – 19:45 | Why relationships and long-term trust drive true business growth
21:36 – 23:36 | Inside the “unique processing streams” system that powers Systemise
25:04 – 26:32 | Building a business that uplifts local communities and global partners
30:26 – 32:59 | The power of systems, processes, and leadership in scaling globally
35:15 – 38:47 | The future of tech and AI in fulfilment — how Systemise stays ahead
39:17 – 42:44 | Kevin’s advice to new entrepreneurs: focus, consistency, and running your own race
44:20 – 45:58 | The “Massive Action Ecosystem” — creating energy and motivation daily
46:32 – 48:40 | What Kevin would do if he lost everything — starting again with strategy
49:29 – 50:32 | Staying fulfilled and family-first — why purpose drives everything
51:20 – 52:44 | How to connect with Systemise Fulfilment and Kevin online
53:00 – 53:41 | Closing thoughts — taking massive action every day


#entrepreneurship  #ecommercesuccess #onlinebusiness  #sidehustle  #TheOnlineHustle #businessgrowth  #startupstory  #KevinBlackburn #SystemiseFulfilment

In this episode of The Online Hustle Podcast, host Lewis sits down with Matt Kostan, founder of Productpinion and a long-time Amazon seller, to explore how entrepreneurs can turn failed plans into powerful learning opportunities.

Matt shares insights from over a decade in e-commerce, discussing the importance of testing ideas with real data instead of emotion, understanding customer psychology, and how to harness AI and qualitative feedback to build stronger products and brands.

The conversation blends real-world stories- from shower caps that didn’t sell to mosquito bracelets that delighted customers, illustrating how “setbacks” often lead to innovation, better connections with customers, and long-term brand success.

🔑 Key Highlights & Themes

1. Fall in Love with Data, Not Your Product (00:01:49 – 00:02:33)

2. Clarity Beats Cleverness (00:03:00 – 00:04:42)

3. The Power of Real Shopper Feedback (00:05:07 – 00:06:35)

4. AI is Useful but Not Human (00:06:35 – 00:08:17)

5. Targeting & Testing Smarter, Not Harder (00:08:33 – 00:09:12)

6. Avoiding Shiny Object Syndrome (00:10:00 – 00:11:31)

7. Amazon vs. Shopify (00:12:08 – 00:13:00)

8. Creating Viral & Memorable Products (00:14:02 – 00:17:23)

9. Surprise, Delight & Retain (00:17:46 – 00:19:16)

10. Standing Out Visually (00:21:11 – 00:22:50)

11. Iterative Testing Process (00:35:08 – 00:38:28)

12. Customer Co-Creation (00:25:27 – 00:27:05)

13. The Power of Story and Emotion (00:30:21 – 00:31:06)

14. Embracing Failure as Data (00:32:55 – 00:34:11)

15. AI’s Role in Creativity and Speed (00:41:07 – 00:42:09)

16. Preparing for the AI Future (00:44:14 – 00:46:20)

17. Starting Over: The Entrepreneur’s Test (00:47:09 – 00:50:26)

#entrepreneur #amazon #ai #onlinebusiness #hustle #AVASK #facts #marketing #business #amazonfba #analysis

In this episode, Kevin Dixie, Founder of Buyerdock, unpacks how Digital Product Passports (DPPs), sustainability, and new compliance rules are reshaping global e-commerce. We cover brand protection on marketplaces, how QR/NFC can verify authenticity, and what sellers should do now to be ready for EU/UK/US changes.
 
🔑 Key Highlights

- Kevin’s journey from early e-commerce to launching Buyerdock and digitising product data at scale 
- Why DPPs (and QR/NFC/RFID) will become standard for authenticity, repairs, recalls, and consumer info 
- Counterfeits, resale platforms (Vinted/Depop), and taking back brand control with verifiable product data 
- Compliance momentum across EU → UK → US/Australia and what timelines mean for sellers 
- Turning compliance into growth: reviews, warranties, first-party data capture, and multi-language manuals via QR 
- Right-to-Repair & sustainability as long-term opportunities (refurb, take-back, and repair programs) 
 
🕒 Key Moments 

00:00 – Intro & welcome to Kevin Dixie (Buyerdock) 

01:00 – Origin story: pre-internet sales → early e-commerce wins → agency work 

05:18 – Amazon era: reviews, data, and the pivot to product data platforms 

07:00 – Why Buyerdock: digitising “new line” data & brand storytelling beyond a label 

09:00 – COVID spike, retail’s comeback, and marketplace control 

15:00 – Fakes & swaps in the supply chain: the case for DPPs and serialisation

18:30 – How DPPs work: QR/NFC, batch/serial checks, recalls, and multi-language docs 

25:00 – Who owns the data? Brand vs. marketplace responsibilities 

30:00 – EU, UK, US, AU: regulations, recycling logos, and enforcement realities 

35:00 – What’s next: furniture, fashion, beauty, electronics on the DPP timeline 

44:00 – If starting in 2025: where the opportunities & pitfalls are 

49:00 – Repair/refurb programs as profit centres

53:00 – Search & SEO: why source-of-truth product pages will matter more 

59:00 – Wrap-up & where to find Buyerdock 

#ecommerce  #Buyerdock #DigitalProductPassport #onlinebusiness  #EcommerceTrends #amazonfba  #shopifytips  #brandprotection  #sustainability  #ecommercestrategy  #OnlineHustlePodcast

Welcome to The Online Hustle, powered by AVASK! 

🚀 In this episode, Lewis breaks down the biggest shifts shaping global e-commerce in 2025 , from trade wars and tariffs to AI-powered shopping experiences. Whether you’re a seasoned seller, a new entrepreneur, or a marketer, this is your essential guide to staying ahead.

👉 Expect actionable insights, real strategies, and practical takeaways you can apply today to future-proof your online business.

📢 Don’t Miss:
✔️ Interviews with industry leaders & innovators
✔️ Real-world strategies from entrepreneurs in the trenches
✔️ The trends driving e-commerce growth today

🔑 What You’ll Learn:

- How tariffs & trade tensions are reshaping global supply chains
- Why UK & US fulfillment hubs are booming in 2025
- The rise of health, clean beauty, and pet wellness products
- Why diversification beyond Amazon is critical
- How AI tools (ChatGPT, Amazon Rufus, Lens, Creative Studio) are changing e-commerce forever
- New payment trends: crypto, buy now pay later, and fraud controls

🕒 Key Moments 

00:00 – Welcome to The Online Hustle
01:50 – The State of E-Commerce in 2025
02:12 – Tariffs & Supply Chain Shifts
03:37 – UK Fulfillment Hubs & VAT Benefits
05:19 – Health, Simplicity & Authenticity: New Consumer Behavior
06:10 – Branding Success Story: Liquid Death Water
06:20 – Clean Cosmetics & Minimal Ingredients Trend
07:12 – Pet Supplements & Wellness Boom
07:37 – Viral Micro-Trends & Products (Dubai Chocolate Lab Boo Boo)
07:52 – Beyond Amazon: TikTok Shop, Walmart, Local Marketplaces
08:51 – B2B & Wholesale Expansion
09:29 – Marketplace Ads & First-Party Data Importance
09:50 – AI in E-Commerce: ChatGPT, AR Fitting Rooms, Personalization
11:32 – Amazon’s Rufus, Lens & Creative Studio Features
13:31 – Crypto & Buy Now Pay Later at Checkout
14:29 – Final Takeaways: Building Resilience & Diversification

#ecommerce  #onlinebusiness  #ecommercetips  #shopify  #amazonfba  #digitalmarketing  #onlinestore  #ecommercestrategy  #dropshipping  #aiforbusiness  #globaltrade

Our host, Piero Perera, is joined by Kimberly Mauser, to talk about the impact of sustainable choices and practical solutions that empower the younger generation to lead the charge for a more sustainable world.

Dive into the critical topic of sustainability and explore the significant role that Gen Z is playing in shaping a greener future. Join us for an inspiring conversation as we discuss how every business, no matter the industry, can contribute to a more sustainable world. 

Discover the growth story of Serious Sport, one of the fastest growing teamwear companies in the UK, working with over 1000 teams in the UK.  

Our host, Piero Perera, is joined by Tom Mahoney of Serious Sport, to talk about the online sporting goods industry and the various sales channels that have transformed the way customers shop for sports equipment and gear. 

Get valuable tips on how to stand out in this competitive industry. Whether you are passionate about sports or curious about how to start your online business, then you need to listen to this episode! 

Push the boundaries of what is possible with Mark Rushmore, as he takes us through the evolution of SURI, from its inception as an innovative concept to becoming a powerful solution to a pressing environmental concern.

Whether you're a conscious consumer looking for sustainable alternatives or simply curious about the intersection of technology and eco-friendliness, this podcast episode will provide valuable insights and inspire you be part of the difference.

Our host, Piero Perera, is joined by Sean Larsen, founder of Labl.it, to unveil all the details on how one powerful idea is now completely transforming food safety with innovative label printing.

Discover the success story of Labl.it and how their innovative label printing is transforming the hospitality industry with a safer and quicker way to manage food labels.