Marketing is not the sole responsibility of the marketing department; leadership plays a critical role in creating great marketing strategies and content.

There is a theme amongst frustrated business owners when I talk to them about their lackluster marketing results, and it is this: ‘Nobody seems to be on the same page.’ Does this sound familiar? Have YOU said this in your leadership meetings? There is a solution, and it comes down to one word.

What is that word? That is what this episode is all about!

#RebelMindset: Marketing strategy includes the people inside your organization just as much as it is about those outside of your organization.